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Five Ways to Create Great B2B Content

Web Content Today Aims to Sell and Persuade an Audience to Actively Engage in Business. It Is the Key in a Conversion Process and Induces Customer Engagement Content marketing, if done right can make your business stand out in the competition. You may be a blogger, a marketer, an SMB owner or perhaps a tech writer—getting a firm grip on your content is the stepping stone to succeeding in marketing. The content marketing landscape continues to evolve at a rapid pace. It is important to connect these dots and further…

Productivity Hack: HubSpot’s OOO Email Generator is Out of this World

Working with martech giants has taught me one thing – never miss responding to your email; it could be your next investor. Ask any modern marketing and sales teams and they are most likely to attribute their success to quick email responses and responding to emails in shortest time. HubSpot, aah, they know how to keep their customers in the winner’s list. Knowing what it takes to win the market, the leading marketing automation platform has announced a free email tool for those who are taking that ‘annual vacation’ or are…

Interview with Jeff White, Founder, Gravy Analytics

"The ability to understand - in a privacy-friendly way - the places and events that a marketer’s target audience visits are a much bigger frontier."Tell us about your role at Gravy Analytics and how you got here. What made you start a Customer Intelligence platform?  Gravy Analytics started in 2011 as a local events discovery company, recommending interesting things to do in your area. Knowing that events are often the greatest indicator of interests and passions, and seeing the gap in understanding what customers do in…

TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

Interview with John Lim, Founder and CEO, linknexus

"Marketers don’t need to understand the tech but need to understand the power of what the tech can do."Tell us about your role at linknexus and how you got here. Starting and growing the digital agency, Life in Mobile, over the past 5 years made me realize that there was a great opportunity for a marketing intelligence platform like linknexus. This linknexus technology was tested and proven with my digital agency for clients like Pepsi, Heineken, and EXIT Realty with the goal to give marketers the freedom to control…

HubSpot Launches Marketing Hub Starter to Give Growing Businesses the Tools They Need

New Software Tier Builds on Features of Free Marketing Tool with More Powerful Engagement and Nurturing HubSpot, a leading CRM, marketing, sales, and customer service platform, launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot's platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable alternative to other…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Datix Introduces Unity for HubSpot

Datix, an enterprise software consulting firm based in St. Louis, has long been celebrated for its sophisticated integrations. Unity, its flagship integration application, is a pre-built solution designed to seamlessly connect Epicor ERP with an array of software, including CRM and eCommerce. Recently, they expanded their integration solutions by debuting Unity for HubSpot, a top Marketing Automation vendor. Marketing Automation software serves as a critical tool for developing customer relationships through digital…

Interview with Rex Briggs, Founder and CEO, Marketing Evolution

"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making marketing and ROI measurement useful to business people. I’ve always been driven by a need to better understand problems and develop innovative solutions. This is a trait that runs in my family. It started with my great grandmother’s work estimating parts for the building of planes during…

HubSpot Announces HubSpot Agency Directory to Help Clients Reach Agencies Around the World

HubSpot Agency Directory Allows Any Inbound-Certified Agency to List Their Services for Free to Attract More Leads HubSpot, a leading CRM, marketing, sales, and customer service platform, announced the launch of the HubSpot Agency Directory, a new free offering that will help agencies market their business and attract more inbound leads. The new site is an extension of HubSpot's existing directory, which previously was only available to HubSpot agency partners and currently features more than 700 listings. Agencies…

Connected Apps Help Drive Digital Transformation

Digital transformation - or the adoption of digital technologies to deliver increased value to customers - is a core focus for most of today’s savvy businesses. But, making this ambition a reality can be a real struggle given the constant expansion and adoption of new technologies. One of the primary technologies driving this growth is SaaS applications. While SaaS apps such as Hubspot, Salesforce, Zendesk and hundreds more deliver powerful functionality for customers, the reality is they traditionally work alone in a silo,…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

Interview with Bryan Cheung, CEO, Liferay

"The foundation always has to be good content. You can’t fake that and you need to invest in content for it to really be good."Tell us about your role and how you got here? What galvanized you to be a part of a Digital Experience Platform? I’m the CEO of Liferay but I often refer to myself as a “reluctant CEO” because it was never my goal to run a company. A group of us started Liferay believing that building a successful company could be a means to serve communities and non-profits through donations, volunteering and…

ZoomInfo Launches Innovative New Tools At The Growth Acceleration Summit

Products Underscore Zoominfo's Commitment  to Extend into the Platforms and Systems in Which B2B Sales and Marketing Professionals Work At its Growth Acceleration Summit recently, Zoom Information Inc. (ZoomInfo), the world’s leading B2B account and contact database, unveiled two new products and offerings designed to expand the reach of ZoomInfo’s unprecedented contact and account data. “Over the last year, we have doubled down on our strategy of making ZoomInfo’s contact and company data available on the platforms…

Interview with Todd Owens, CEO, Azuqua

"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech company? I am Azuqua’s CEO. I started earlier this year and joined a great team that had already built the most powerful cloud integration and automation platform on the market. Azuqua counts some of the world’s leading companies such as Netflix, Airbnb, Proctor & Gamble, HubSpot and…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…

Kate Bueker Set to Become HubSpot’s New Chief Financial Officer

Kate Bueker will be Replacing John Kinzer, the Present CFO at HubSpot MarTech 150 RADAR company, HubSpot has announced that Kate Bueker will become Chief Financial Officer of HubSpot, effective June 18, 2018. Kate Bueker brings almost 25 years of financial and operational expertise to HubSpot. Kate is replacing John Kinzer who will step down as Chief Financial Officer as of 18 June 2018, John will remain with HubSpot through 3 January 2019, to ensure a smooth transition of his duties to Kate Bueker.   Recommended Read: …

Automate.io and HubSpot Join Forces To Refine Marketing And Sales Automation

The Partnership Will Deliver AI, Robust Automation and Cloud Integration to Businesses, Allowing Them to Run Their Marketing and Sales Productions with Ease Automate.io, a leading cloud and integration platform, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading CRM, marketing, sales, and customer service platform, works hand-in-hand with varying tiers of Connect Partners to help grow their businesses through co-marketing and business development campaigns. Connect Partners are…

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

Zak Pines VP, Marketing, Bedrock Data Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.Tell us about your role at Bedrock…

Five Automation Tools to Make B2B Marketing Easy

Drilling Deeper Into Understanding User Personalization and Behavior The biggest challenge to adopting any marketing automation tool is to first prepare a clear strategy on how automation could deliver business results. Marketing automation tools, by definition, assist marketers to in automating mundane tasks and measuring and optimizing the automated marketing efforts. Marketers aim to create a performance-driven marketing campaign, and marketing automation tools help achieve and repeat performances that deliver…