Browsing Tag

I-COM

I-COM Data Creativity Awards 2019 to Feature Data Driven Business Transformation Category

Launched by I-COM six years ago to recognise the most creative companies and individuals in marketing data and measurement, I-COM’s prestigious Data Creativity Awards are open to entries for 2019 and this year feature a new category – Data Driven Business Transformation. The new award category will recognise work that utilises data in a strategic and creative way that ultimately leads to measurable business transformation across the following areas: Change in core business process Improved revenue Improved…

Data Science Journal Delivers Cutting Edge Content to Take Marketing to Next Level

I-COM’s latest output, titled Frontiers of Marketing Data Science Journal, boasts nine diverse and impactful papers focused on the most exciting challenges faced by the industry. Through in-depth analysis, case studies and research from industry leaders it provides solutions and content aimed at those individuals working at the cutting edge of marketing and advertising. Supported by Catalina, who helps leading CPG brands influence behavior by personalising the path to purchase, the Frontiers of Marketing Data Science…

I-COM, Industry Leaders Define Value of Multi-Touch Attribution

I-COM, Flashtalking and Cadillac Collaborate to Deliver a White Paper Examining the Business Case and Value of Multi-Touch Attribution (MTA) The paper covers a number of key topics including the meaning of attribution and how it should be approached if it is to offer long term value. The paper also explores the need for organisational change if MTA is to be truly successful, whilst discussing perceived budgetary and cost issues in its use. When compared to older bad attribution models the paper shows how MTA can add…

I-COM Announces The 2018 Award Winners at I-COM Global Summit

IBM, Omnicom Media Group, Barclaycard and Mindshare Were Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain. The I-COM award winners were announced on April 10, during one of the most anticipated parts of the I-COM Global Summit 2018: the I-COM Gala Awards Dinner. The 9th edition of the world's leading marketing data & measurement strategy event is being held in San Sebastian, Spain, gathering the brightest of the Smart Data Elite to discuss and network under the…

What We Learned from Our I-COM Blockchain Review

Blockchain is perhaps the era’s favorite new invention. This simple, programmatic solution creates trust among anonymous market players. This new technology is also positioned to clearly have a huge impact on marketplaces across industries everywhere. Yet beyond understanding the technology, many marketers are confused as to the potential scope and application of blockchain technologies to advertising ecosystem. This past year, the I-COM Data Science subcommittee convened a global team of blockchain experts to speak about…

I-Com Global Summit 2018 To Feature Speakers From Warner Bros, Facebook, Vodafone And Unilever

Major Gathering of Marketing Elites Will Take Place at I-COM's Global Summit in San Sebastian, Spain from April 9-12  I-COM announced the line-up of speakers for the I-COM Global Summit 2018. An impressive set of speakers and session hosts from companies such as Acxiom, Facebook, Intel, Lufthansa, Unilever, Vodafone, and Warner Bros, will be joining I-COM at the major marketing event of the year. Andreas Cohen, I-COM Chairman, says that the speakers have an important role to play in telling the story of this year's…