Browsing Tag

IAB Tech

Triton Digital Expands Podcast Reports to the United States

Reports Provide Valuable Insight into Top Podcast Shows in the U.S. from Powerhouse Networks including NPR, RADIO.COM/Cadence 13, Stitcher, and Wondery Triton Digital, the global technology and services provider to the digital audio and podcast industry, released today the first Podcast Report for the United States, powered by their Podcast Metrics measurement service. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics. @TritonDigital…

Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption

Pixalate’s analysis of IAB Tech Lab’s app-ads.txt and ads.txt programs reveals that over 182,000 apps and over 1.2 million domains have adopted these initiatives Pixalate, a global ad fraud intelligence and marketing compliance platform, announced the release of its 2019 App-ads.txt and Ads.txt Trends Report. The report updates programmatic buyers and sellers on the latest trends around the IAB Tech Lab’s initiatives. Key Findings: 5,550% growth in app-ads.txt adoption in 2019 App-ads.txt’s explosive growth: 5,550%…

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification

The programmatic and interactive advertising platform Mintegral announced that it has received the Interactive Advertising Bureau (IAB) Tech Lab Open Measurement SDK certification. This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. Mintegral has also been granted IAB Tech Lab membership, which will enable us to participate in defining and implementing more ad-tech standards in order to drive the industry forward towards a more open…

TechBytes with Emma Newman, VP UK, PubMatic

Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a core responsibility for commercial success. My role encompasses two main areas: growing our premium publisher client base, and building trusted relationships with agencies and advertisers. I also hold responsibility for our account management teams who are central to client retention and delivering ongoing success for our clients and the business as a whole. What is the essence of your Partner-Customer…