Ian James

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

New Verve Study Offers Insights to Ensure Advertisers Are Unlocking the Power of Various Data Sources, Including Location Insights, When Producing Their Ad Creative Where people move tells marketers a lot about what they are, and what they prefer to see and buy. The data signals from mobile devices enable marketers to create unique marketing experiences. A critical research undertaken by Verve, a location-based mobile marketing platform finds that consumers are twice as likely to interact with mobile ads informed by…

Ian James GM International,  Verve The tech industry has come a long way in utilizing Location Data to enhance modern marketing opportunities. Most mobile apps now seek a customer's geo-location to update and present features that could be most relevant to their real-time behavior. To dive deeper into how Digital Marketing Agencies and Customer Experience platforms could better leverage Location Data, we spoke to Ian James of Verve.Tell us about your role at Verve and the team you handle. As the General Manager…

Advertisers Can Now Access Premium Mobile App Inventory and Location Data Programmatically via Rubicon Project, with High Levels of Data Precision and Accuracy Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6 billion mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution…