ICP Archives — MarTech Series

6 Ways to Google-Proof Your Paid Search Campaigns Based on the Latest Updates

AI/ML Unbounce - June 18, 2025

Common Mistakes That B2B Marketers Make When Building Target ICPs

Analytics MTS Staff Writer - September 27, 2024

MarTech Interview with Vikram Ramesh, CMO @ Adlumin

AI/ML Paroma Sen - September 24, 2024

Common Mistakes to Avoid When Building an ICP

Customer Experience Management MTS Staff Writer - April 3, 2024

Four Things About Modern-Day B2B Marketing That Needs to Change

B2B Data Paroma Sen - March 20, 2024

Things To Keep In Mind When Building Out Your ICP

Customer Data Platforms MTS Staff Writer - January 29, 2024

Four Fundamentals That B2B Tech Marketers Need to Keep in Mind in a Budget Conscious Market

Audience Data Paroma Sen - October 11, 2023

MarTech Interview with Peggy de Lange, VP of B2B Marketing at Fiverr

Content Paroma Sen - August 31, 2023

ICP appoints Emily Samways Chief Client & Commercial Officer, Michael Weeman Chief Strategy Officer

Content PRNewswire - May 25, 2023

Measuring Your Omnichannel Marketing Performance

Content Marketing Paroma Sen - March 14, 2023

It’s Time to Start Thinking About Hyper-Efficient Growth

Customer Experience Management Kevin Tate - March 10, 2023

MarTech Interview With Jessica Gilmartin, Chief Marketing Officer at Calendly

B2B Data Paroma Sen - February 21, 2023

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