ICP

Justin Tsang, Growth Product Manager at Clearbit chats about a few product marketing tips and tricks in this catch-up with MarTech Series; ________ Welcome to this MarTech Series chat, Justin, tell us about yourself and your role at…
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Can improved martech investments lead to higher marketing revenue? And are DAM platforms all they promise to be? Catch more in this latest martech weekly highlight: ________ MarTech Quote-of-the-Week! The more you can fully articulate…
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You must know who your customers are, what to offer them, and how to keep them glued to your brand. The process involves defining your ICP (Ideal Customer Profile). What is an Ideal Customer Profile? An Ideal Customer Profile or ICP is an…
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Account-based marketing leader's latest product updates further help B2B marketers turn insight into action and prove marketing ROI Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum…
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Successful B2B marketing and sales require you to be strategic about who you talk to and how you talk to them. You have to focus on the specific markets, target accounts and stakeholders that are going to have the greatest impact in scaling…
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New Group Drives Innovation in B2B With New Datasets and Custom Data Services Like Ideal Customer Profile-as-a-Service (ICPaaS) Demandbase, the Smarter GTM™ company for B2B brands, today announces the newly launched Demandbase Data (D2)…
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The use of Account-Based Marketing or ABM grew significantly in 2021, with 70% of marketers reporting that they use ABM, up from 15% from 2020. As such, it’s likely to become even more popular in 2022. So here’s an overview of ABM, what is…
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Global marketing operations consulting and services firm ICP continues to invest in talent to better deliver for clients and support growth, adding Vikki Mickel as Chief Financial & Operating Officer and Michael Weeman as VP Digital…
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Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful…
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