RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing
Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs
RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies.
“As more B2B companies invest in account-based programs, it’s…