Browsing Tag

IDG Communications

Matt Yorke Named as IDG Communications Global Chief Revenue Officer

Yorke’s return to IDG accelerates IDG’s category dominance at the intersection of media and martech IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Matt Yorke as Global Chief Revenue Officer, a new role at IDG. An accomplished media, marketing and technology executive, Yorke will lead IDG’s customer-centric global commercial efforts. As IDG continues to evolve and grow at the intersection of media and martech, Yorke’s unique data, technology and…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

IDG Communications Names Gene Bishop Global CIO

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Gene Bishop as Global CIO, focusing on overall strategy, architecture, delivery, and use of technology and IT infrastructure to drive business forward. In this role, Bishop will partner with global divisions of IDG Communications to ensure business objectives align with a world-class technology infrastructure. Based in New York, Bishop will be an internal resource for the executive leadership team…

Latest Report Answers, “Do Sales Need to Push the Technology Content Engine?

Content Marketing Institute Releases New Research on Technology Content Marketing Technology content marketers face a more complex audience journey and marketing/sales process than other industries since many people in distinct roles often influence a tech purchase. That’s why 68% of tech content marketers said that creating content that appeals to multiple roles is their top challenge. That’s one of the key findings in the new Content Marketing Institute research report, Technology Content Marketing 2019: Benchmarks,…

IT Executives Balancing Tech Budgets Between Business Necessities and Innovation

2018 CIO Tech Poll: Economic Outlook Research Provides Insight into the Business Factors Impacting Tech Spending and Growth IDG’s CIO — the executive-level tech media brand providing insight into business technology leadership—released the 2018 CIO Tech Poll: Economic Outlook research highlighting tech spending patterns. This year’s survey of 240 heads of IT confirms that organizations are receptive to adopting new technologies and are continuing to expand their IT budgets. The average total annual tech budget is $121…

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – announced six new solutions enabling marketers to connect with IT leaders on a global scale. The innovative solutions integrate impactful visual content, social strategies, and events, helping tech marketers bring engagement and thought leadership strategies to life. These new solutions build on IDG’s May 2018 launch of new tools for marketers to strengthen brand awareness and…