IDG Communications

Triblio, an IDG Communications, Inc. company and the industry leader in account-based marketing (ABM), announces the release of the first visual ABM campaign builder, Triblio Orchestration Canvas. This new feature includes a UI that allows marketers to orchestrate multi-channel and multi-stage campaigns within a single 'drag and drop' visual interface. The Orchestration Canvas provides ease of use when setting up your next ABM campaign and measuring results. Marketing anology News: Strata Introduces Identity Orchestration…

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Brian Stoller as Chief Marketing Officer (CMO). An accomplished marketing, agency and martech executive, Stoller will lead IDG’s global data-driven marketing efforts as IDG continues to define the intersection of media and martech. The marketing landscape is at an inflection point with the decline of cookies, rising value (and scarcity) of 1st party data, and growing list of martech solutions.…

2021 IDG Customer Engagement study provides roadmap for tech marketers to educate and engage tech buyers IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – releases the 2021 Customer Engagement research, which provides insight into the content types IT decision-makers (ITDMs) rely on and tips for vendor engagement as technology’s role in business stability and growth continues to increase due to the pandemic. Without opportunities to learn and network in-person, it was not…

IDG’s CIO — the executive-level IT media brand providing insight into business technology leadership — recognizes business technology innovation with the US 2021 CIO 100 award winners and Hall of Fame inductees. The teams and executives receiving these prestigious awards went above and beyond in a year that required not only agility, but innovation. The 2021 honorees are inspiring examples of how IT leadership, business partnerships and customer engagement set organizations up for success. Marketing Technology News: Why…

Yorke’s return to IDG accelerates IDG’s category dominance at the intersection of media and martech IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Matt Yorke as Global Chief Revenue Officer, a new role at IDG. An accomplished media, marketing and technology executive, Yorke will lead IDG’s customer-centric global commercial efforts. As IDG continues to evolve and grow at the intersection of media and martech, Yorke’s unique data, technology and…

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – announces the appointment of Gene Bishop as Global CIO, focusing on overall strategy, architecture, delivery, and use of technology and IT infrastructure to drive business forward. In this role, Bishop will partner with global divisions of IDG Communications to ensure business objectives align with a world-class technology infrastructure. Based in New York, Bishop will be an internal resource for the executive leadership team…

Content Marketing Institute Releases New Research on Technology Content Marketing Technology content marketers face a more complex audience journey and marketing/sales process than other industries since many people in distinct roles often influence a tech purchase. That’s why 68% of tech content marketers said that creating content that appeals to multiple roles is their top challenge. That’s one of the key findings in the new Content Marketing Institute research report, Technology Content Marketing 2019: Benchmarks,…

2018 CIO Tech Poll: Economic Outlook Research Provides Insight into the Business Factors Impacting Tech Spending and Growth IDG’s CIO — the executive-level tech media brand providing insight into business technology leadership—released the 2018 CIO Tech Poll: Economic Outlook research highlighting tech spending patterns. This year’s survey of 240 heads of IT confirms that organizations are receptive to adopting new technologies and are continuing to expand their IT budgets. The average total annual tech budget is $121…

New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – announced six new solutions enabling marketers to connect with IT leaders on a global scale. The innovative solutions integrate impactful visual content, social strategies, and events, helping tech marketers bring engagement and thought leadership strategies to life. These new solutions build on IDG’s May 2018 launch of new tools for marketers to strengthen brand awareness and…