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Illuma Technology

Contextual Meets Behavioral – The Best Of Both Worlds?

What do you get if you throw contextual targeting and behavioral targeting into the mixer? Is it possible to get the best of both worlds, while boosting reach, relevance and performance at the same time? That’s the challenge we set ourselves when we created Illuma back in 2016. The same questions are being asked now, with cookies on the decline and the ad world eagerly looking for compliant alternatives which also deliver scale, without compromising on results. Marketing Technology News: Strata Introduces Identity…

Eyeota and Illuma Technology Partner to Deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

Industry-Leading Partnership Rethinks Audience Relevance and Expansion as Third-Party Identifiers Become a Thing of the Past Eyeota, the leading data partner to global enterprises, today announced it has partnered with Illuma Technology to bring AI-based contextual audience expansion tools to a post-cookie ecosystem. This partnership will provide an entirely unique way for advertisers to reach their audiences, while massively expanding their relevant reach contextually. Marketing Technology News: KX Partners With Microsoft…