Browsing Tag

In-Store Advertising

Coinstar Announces In-Store Digital Advertising Platform, adPlanet

Coinstar announced adPlanet, a new flexible digital advertising platform that sits atop Coinstar kiosks in grocery stores. The Coinstar adPlanet network delivers powerful reach, dynamic visuals, and tailored message capability by geography, demographics, brand behavior, and interests. Coinstar also announced that Neptune Retail Solutions (NRS), formerly News America Marketing, will exclusively sell adPlanet media to consumer packaged goods (CPG) advertisers in the grocery channel. "Coinstar is excited to introduce the…

Valassis Survey Analyzes the Growing Power of Influencer Marketing Today

Consumers Weigh in on Impact From Pandemic and Connection to a Brand’s Values Valassis, a Vericast business and the leader in marketing technology and consumer engagement, released new proprietary consumer research, examining the increasing power of influencer marketing in today’s climate. Consumers’ changing patterns due to the pandemic and heightened awareness of social injustice and systemic inequality have resulted in new opportunities for brands to drive a connection with consumers. Since the beginning of the…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…