Browsing Tag

Inbox

Validity for Good Ensures Emails from Critical and Essential Organizations Reach the Inbox, At No Cost

Validity opens its unique email delivery certification service to senders that rely on email for critical messages Validity, the provider of industry-leading email solutions Return Path, BriteVerify, and 250ok, announced the release of its new crisis communications program, Validity for Good. The new program is free for government agencies and organizations that send critical emails, such as those related to the coronavirus pandemic. With Validity for Good, agencies and organizations are temporarily granted access to the …

Artificial Intelligence’s Role in Protecting the Inbox

It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of data imaginable. The sheer fact is there’s so much data at our fingertips that we need machines to do the heavy lifting of analysis in order to apply effective learnings and make informed data-driven decisions. This couldn’t be truer than in the case of email inbox filtering to combat abuse as fifteen years ago, spam and phish outnumbered legitimate emails in our inbox. The job of protecting recipients…

TechBytes with Stephen Mello, VP Product Marketing, Localytics

Tell us about your role and the team/technology you handle at Localytics. I am Vice President of Strategy, Product and Engineering. In this role, it is my job to ensure we understand the market, identify opportunities and seize these opportunities through the solutions we deliver to the market. In doing this, we prioritize design thinking to ensure that we have an “outside-in” customer focus to all we do at Localytics. Localytics started out 11 years ago as a Mobile Analytics company and since has expanded to include…

Interview with Jeff Kupietzky, CEO, PowerInbox

"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a tremendous opportunity for email as an overlooked channel ripe for innovation. So many have all but written email’s obituary, but we’re actually finding that it fills a significant and valuable role in the marketing toolkit. As CEO, I oversee everything from product development and market…

All-Star Speakers for Emma’s Fourth Annual Marketing United Conference

The Onion’s Mike McAvoy, CNN’s Mel Robbins, and New York Times Best-Selling Author Bob Goff join the likes of Google's Daniel Sieberg, Voicera's Cory Treffiletti, Mel Robbins, Jay Acunzo of the 'Unthinkable' Podcast and Others Emma, a provider of best-in-class marketing software and services, is hosting its fourth annual Marketing United Conference. This is the most anticipated marketing event of the year! What with world-class speakers, hands-on learning, and an unbeatable venue in Nashville, Marketing United Conference…

Beating the Big Guys Is All About Brand Loyalty

There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big guys” can seem like an insurmountable task. But it doesn't have to be this way. With the right solutions and customer insights, smaller businesses can be just as competitive at winning over their customers. Regardless of the size of your business, the most effective way to drive customer…