Browsing Tag

Individualization

Five Common Personalization Mistakes Marketers Make

The concept of Personalization is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation,’ right through to more complex behavioral tracking for subsequent ‘predictive offers’. But despite great inroads in Data and Technology capabilities that can drive relevant and personalized experiences, many brands are still falling short of reaching their true potential to connect with their customers. In this article, we take a look at five common Personalization mistakes brands make, and how we can…