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Influencer marketing

Interactive Content Rakes the Moolah: NextVR Sold to Apple?; Facebook Brings Home Giphy

The time spent on video and chat messaging platforms is rising. Lockdown has further fueled the growth in mobile-based digital interactions. Tech giants are in a ballistic race to acquire and test new-age capabilities in delivering interactive content for seamless experiences. Vlogging platforms like YouTube and Instagram have given us a fair share of celebrity moments already. But, with new AR VR technologies readily available to general masses, we should expect in the rapid spurt of neo-celebrity and influencer…

IZEA Announces $1 Million In Managed Services Bookings

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it has significantly expanded its relationship with a Global Fortune 10 customer for influencer marketing managed services. In addition, the company has also signed a managed services contract expanding its relationship with a leading multi-billion dollar consumer packaged goods manufacturer to provide influencer marketing services. The two contracts, totaling $1 million, were…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

New Influencer WebCam-Based Social Platform, Jasmin.com, Launches Pamela Anderson Joins as Creative Director

Top Relationship Experts and Lifestyle Personalities to Offer Advice and Videos Jasmin, the world's first web camming site exclusively dedicated to connecting users with lifestyle, relationship, and sex positivity influencers, announced its launch today. Actress, model, and activist Pamela Anderson has joined in the role of Creative Director and will appear daily on Jasmin.com. An offshoot of LiveJasmin, the world's most successful adult webcamming site with 50 million daily visitors, Jasmin's mission is to broaden the…

GRIN Partners With MVMT Watches To Launch An Introduction To Influencer Marketing Playbook

GRIN customers have seen a 91% increase in content engagement and a 63% increase in conversions from their influencer programs by embracing GRIN's platform GRIN, the leading and most rapidly growing Influencer Marketing Platform, has teamed up with one of the top direct to consumer accessory retailers, MVMT Watches to create a step-by-step playbook for brands looking to create, execute and expand an influencer marketing program. With the changing landscape of eCommerce, the demand for influencers has increased. GRIN…

Julius Acquires HYPR

Two influencer marketing software leaders unite Julius Works Inc. announced the completion of its acquisition of HYPR Brands. Julius and HYPR are industry-leading, 360-degree software solutions that streamline, simplify, and scale influencer marketing for renowned brands and agencies, such as Nike, ViacomCBS, Pepsi, Revlon, and Edelman. Their cutting-edge capabilities include influencer search and discovery, campaign management, and measurement and reporting suites. Financial terms were not disclosed.  Headquartered in…

Linqia Names Former AOL Head of US Sales as First Chief Revenue Officer

Tim Richards Brings Twenty Years of Media Experience to Leading Influencer Marketing Company Linqia, the leading influencer marketing company, announced the appointment of Tim Richards as the company’s first Chief Revenue Officer. Based in San Francisco, Richards will spearhead revenue-generation strategies and execution as Linqia enters its growth phase. “With extensive experience leading teams in hyper-competitive markets, we’re thrilled Tim is  joining our executive team as we further expand our offerings to meet…

GRIN Is The First Influencer Marketing Software To Integrate TikTok Into Their Platform

GRIN, the leading and most rapidly growing Influencer Marketing Platform announced their integration with TikTok; the fastest growing social media network. TikTok has an estimated 800 million monthly active users and influencers globally and has seen its growth in the US almost quadruple in just one year.. After collaborating with brands operating in the TikTok space, GRIN has formally launched its TikTok integration, radically changing the influencer marketing landscape. Where many brands were forced to create…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Refersion Joins the Shopify Plus Certified App Program

Shopify Plus’ App Certification Program Enables New Merchant-Partner Relationships and Strengthens Existing Relationships Globally Refersion, the leading affiliate and influencer marketing technology company, announced it had been selected to be the first affiliate tracking platform to join the Shopify Plus Certified App Program. The certification affirms Refersion’s quality and ability to exceed Shopify Plus’ advanced app requirements in the areas of performance, security, privacy, and support. Marketing Technology…

Everflow Now Offers The Easiest Way For Brands To Track Performance And Results From Influencers

Unique promo codes create automatically tracking pages Everflow, the cloud-based Partner Marketing platform, today announced further enhancements to their already robust influencer tracking solutions with Coupon Code Tracking URLs, which released this week with their 2.8.0 update. "This functionality brings proven influencer marketing techniques from radio, outdoor and print media to digital marketing," says Jonathon Blais, Co-Founder & CTO at Everflow. "Coupling those with granular analytics throughout the…

Five Trends That Will Shape the Influencer Marketing Industry in 2020

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a core strategy for most marketing organizations and the industry is expected to reach upwards of $10 billion by 2020. But, as with any emerging market, Influencer Marketing must evolve in order to survive. As the industry grows, it’s becoming increasingly difficult for brands to achieve consistent success, which begs the question: How can the influencer ecosystem mature to keep up with demand? Here…

TV Personality Sean Lowe to Host “Leveraging Social Media Strategy during the Pandemic” Webinar with Marketing Professionals

On Friday, April 10 at 2:00pm ET, top communications professionals will host a webinar on the important role of social media during the coronavirus outbreak. Television personality Sean Lowe will moderate the discussion with 5WPR CEO, Ronn Torossian, Talent Resources CEO, Michael Heller and Burger King and Popeyes Louisiana Kitchen, Head of Public Relations & Communications, Heather McIntyre. Panelists will address communications-based challenges and solutions, from crisis communications, to influencer marketing and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Shippo, PlaceIQ, GRIN, Mapp, and Vonage. Shippo Announces $30 Million Series C to Make Shipping a Package as Easy as Sending a Text Message Shippo, the leading shipping platform for growing e-commerce businesses, announced today that it has closed $30 million in Series C funding, bringing its total capital raised to $59 million. D1 Capital Partners, who led the round, joins Shippo’s…

Influencer Marketing is Essential During COVID-19 According to GRIN

While many economic side effects of the coronavirus remain to be seen, it's apparent that brands need marketing dollars to go farther. According to recent studies influencer marketing has become the chosen platform for many eCommerce companies in the changing landscape. One brand that has done an exceptional job with their influencer program this year is Lume Cube. Decision-makers developed a strategy to leverage influencer relationship management to build a stronger bond with their customers and influencer team. GRIN's…

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns in recent years. As more and more people aim to make a living via product promotion, and fake users like CGI-created personalities appear on popular platforms, it’s more difficult and tedious than ever to sift through the noise. It’s a better time than ever to integrate Artificial Intelligence (AI) into Influencer Marketing. The business value of AI is well-documented — Gartner estimates…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

IZEA Announces “Coronavirus Impact on Influencer Marketing Streaming” Streaming Event

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced a streaming event to address the impacts of COVID-19 on the Influencer Marketing industry. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Join IZEA's Founder and CEO Ted Murphy as he discusses the impact of COVID-19 on consumer spending and media consumption habits as well as opportunities, challenges, and ideas for those…

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

The platform is creating a new consumption model using the power of social media, allowing users to share cashback rewards spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers from brands, multi-channel networks, and influencer marketing agencies, along with social media influencers. During…

IZEA Completes TapInfluence Platform Integration

IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, announced that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report:…