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Influencer marketing

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media

Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers.  While the trends vary, they all represent both the challenges and opportunities for digital marketers in 2020 and beyond. Some of the topics explored include:…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to build brand…

Turning Influencer Marketing into a Major Media Channel

Influencer Marketing is on track to hit $15B in investment by 2022, according to Business Insider. The premise of Influencer Marketing is easy to buy in to - collaborate with individuals that create authentic, aesthetically-pleasing content that people on Instagram “like”. There has been a lot of hype around Influencer Marketing since its inception, and for good reason; Influencer Marketing is working. According to a survey done by Mediakix, 89% of marketers find that Influencer Marketing delivers ROI that’s equal to or…

Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019. The report reflects the current state of online marketing, with data and graphics that reveal the trends and changes shaping the social media landscape. Key insights from the report include the expanded importance of Ecommerce and social commerce, ad spend on Instagram…

Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity

The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers that has made traditional advertising progressively difficult – so difficult that the spend on Influencer Marketing is set to exceed $10 Billion by the end of 2020. Step forward ‘influencer campaigns’, which have risen to prominence to meet the need for a more authentic,…

Influencer Marketing Platform Vamp Ends the Year on an Award High

Vamp are excited to announce that their campaign with Adobe Lightroom has won Best Influencer Marketing Campaign at the Ewards and Best Influence Campaign at The Online Influence Awards. The campaign used social creators to drive downloads of Adobe Lightroom. Vamp influencers shared content created with Lightroom and behind-the-scenes tutorials on how they did it. Vamp then took the highest-performing posts and amplified them with paid media for maximum reach. By the end of the campaign, 21 million target customers had been…

How Direct-To-Consumer Brands Can Build a Superior Customer Experience

When creating a seamless direct-to-consumer brand, building a MarTech stack that continually adds value to our customers’ experience while remaining non-intrusive is the ultimate challenge. At SipTequila, we are focused on high-end, handcrafted bottles of tequila that are harder to find at your local liquor store, delivered right to the customer’s door. Unlike other alcohol delivery companies, our main focus is curating boutique tequilas and adding a personalized touch to our e-commerce model. To achieve that, we have built…

Former IBM & Kony CTO Joins rewardStyle, the Leading Influencer Marketing Company

rewardStyle, the pioneer and leader in global influencer marketing, and company behind LIKEtoKNOW.it, the first-of-its-kind influencer-driven shopping app, is excited to announce the appointment of Bill Bodin as rewardStyle's Chief Technology Officer. In this role, Bodin will play a key role in leading rewardStyle's innovative engineering endeavors and shaping rewardStyle's technological vision and future product roadmap. He will work with rewardStyle's exceptional line up of current engineering leaders to grow the…

Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up

The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners access to over 2 million influencers Matchmade, the intelligent influencer marketing platform announced that it has stepped beyond games and has opened its platform to app marketers. This new move means that 7 million apps on the App Store and Google Play will now have access to over 2 million new non-gaming channels on YouTube via Matchmade's platform. As part of this latest move,…

Socialbakers: Five Social Media Predictions for 2020

Socialbakers, the unified marketing platform for social media marketers, released its top social media predictions for 2020. According to Socialbakers, 2019 was the year TikTok exploded and influencer marketing gained traction, especially with marketers in beauty, fashion, e-commerce and auto. In 2020, the company predicts that influencer marketing will continue to grow and that social commerce will achieve lift off thanks, in part, to the growth of shopping-related content, experiments in VR-powered shopping experiences,…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

Reech Partners With Pinterest to Help Brands Collaborate With Pinterest Creators That Generated More Than 71 Billion Impressions in the Past…

Based on Reech Data, the Pinterest Creators Generated More Than 71 Billion Impressions in the past 30 Days Reech, the leading pan-European influencer marketing company, now integrates Pinterest data into its technology solution Reech Influence Cloud™ to the benefit of brands and creators and in more than 55 languages. This new addition supplements Reech Influence Cloud™ existing integrations with other networks like Instagram and YouTube and partners like panels and artificial intelligence solutions. Its goal is to offer…

Company Growth Factors in 2019: Why Email Marketing is Important

What Marketing tools are you using to grow your business? If you're not using email, you're missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical ways to engage and reach…

Three Reasons to Start Planning Your Christmas Marketing Campaign Now

For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers busy shopping for Christmas gifts and decorations, but they’re snapping up bargains on Black Friday and Cyber Monday. Coming to the end of the year, the Marketing stakes are high. With its growing user base of engaged fans and convenient E-Commerce conversion features, Instagram has become an essential part of the Marketing mix. Yet many brands will miss out on maximizing their return on…

AspireIQ Reveals 90% of Brands See Value of Repurposing Influencer Content in New Report

State of Influencer Marketing Report Indicates Marketers Are Growing More Sophisticated by Increasing Investment in Video, Shifting to Micro-Influencers, and Rethinking Their Channel Mix AspireIQ, the leading influencer marketing platform for producing branded creative at scale, announced the release of its latest report, The State of Influencer Marketing 2019: An Analysis of the Social Media Ecosystem. With insights based on AspireIQ internal data and a survey of brands, the report reveals that more than half of…

Rakuten Marketing Named “Best Affiliate Network” at the 2019 International Performance Marketing Awards (IPMAs)

With a Total of Four Award Wins Throughout the Night, Rakuten Marketing's Agile and Innovative Global Network Was on Full Display Rakuten Marketing announced that they have been named "Best Affiliate Network" at this year's International Performance Marketing Awards (IPMAs). The award cited Rakuten Marketing's strategic global focus and reach, along with double-digit growth in the U.K. and an accelerating international footprint as reasons why Rakuten Marketing is "one of the most sought-after marketing platforms around."…

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…