Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …
Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance
Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help …
Fighting the Instagram Authenticity Battle in Influencer Marketing
When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and …
YouTube’s Influencer Marketing Phenomenon
Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely …
How AI will Change the Game for Influencer Marketing
The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns …
How Media Buyers Can Get More Bang from Their Influencer Video Buck
When Google reported that seven out of ten millennials relate more to YouTube influencers than traditional celebrities, they were foreshadowing the rise …
Influencer Marketing Without Influencer Waste
High-profile brands learned valuable lessons about the ROI of Influencer Marketing the hard way this year, as evidenced by the …
Three Influencer Marketing Practices to Leave in 2018
In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to …
6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program
We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
Matchmade Receives $4.8 Million in Funding for Business Expansion
Matchmade Is Backed by Korea Investment Partners That Has so Far Released Global Funding Worth a Whopping $1.7 Billion Matchmade …
3 Ways Marketers Can Use Machine Learning
Segmentation Gain insights on audience segmentation Social media matrix is not something that is foreign to digital marketers. However, with …
US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains
2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved …
Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business
Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge …
What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer
We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take …
IGTV: A Window into the World of Instagram’s Mobile Users
Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …
Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands
AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would …
Five Things to Consider When Marketing to College Students
As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through …
Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing
The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I …
Unmasking the State of Influence in Men’s Grooming
Friday, August 17 this year was National Men’s Grooming Day – a day when men can focus on their appearance …