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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Influencer marketing

Five Trends That Will Shape the Influencer Marketing Industry in 2019
Guest Authors

Five Trends That Will Shape the Influencer Marketing Industry in 2019

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …

Eric LamFebruary 4, 2019, 4:00 pmFebruary 19, 2019 0 4859
Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance
Influencer Marketing

Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance

Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help …

PRNewswireFebruary 1, 2019, 4:03 pmFebruary 1, 2019 0 915
Fighting the Instagram Authenticity Battle in Influencer Marketing
Guest Authors

Fighting the Instagram Authenticity Battle in Influencer Marketing

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and …

Aaron BrooksJanuary 30, 2019, 4:00 pmFebruary 19, 2019 3 3691
YouTube’s Influencer Marketing Phenomenon
Guest Authors

YouTube’s Influencer Marketing Phenomenon

Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely …

Andy KernsJanuary 22, 2019, 4:00 pmFebruary 19, 2019 0 1753
How AI will Change the Game for Influencer Marketing
Guest Authors

How AI will Change the Game for Influencer Marketing

The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns …

Cameron O’RourkeJanuary 21, 2019, 4:00 pmFebruary 19, 2019 14 9101
How Media Buyers Can Get More Bang from Their Influencer Video Buck
Guest Authors

How Media Buyers Can Get More Bang from Their Influencer Video Buck

When Google reported that seven out of ten millennials relate more to YouTube influencers than traditional celebrities, they were foreshadowing the rise …

Tony ChenJanuary 4, 2019, 4:00 pmFebruary 19, 2019 2 1480
Prediction Series 2019: Influencer Marketing Without Influencer Waste
Guest Authors

Influencer Marketing Without Influencer Waste

High-profile brands learned valuable lessons about the ROI of Influencer Marketing the hard way this year, as evidenced by the …

Holly JacksonDecember 27, 2018, 4:00 pmDecember 27, 2018 2 3691
In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to Merkle. Marketers are shifting more of their budget than ever before into social media and the investment in influencer marketing continues to rise.
Guest Authors

Three Influencer Marketing Practices to Leave in 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to …

Aaron BrooksDecember 20, 2018, 4:00 pmDecember 26, 2018 3 2683
6 Insights to Drive Superior Engagement & Conversion in Your Next Influencer Marketing Program
Columnists

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work …

Kamiu LeeDecember 13, 2018, 6:00 pmDecember 12, 2018 1 7024
News, NexTech, Augmented Reality, Cloudinary, Shutterstock, Greenlight, Albert Einstein, Steve McQueen, Whitney Houston, Sophia Loren, Thomas Edison, Adobe, Sensei, Magento, Cloud, Commerce Cloud, Nintendo Switch, Little Live Pets, Red Dead Redemption 2, LG, drones, DJI, Air Hogs, Sky Viper, Dell, FurReal Pets, Amazon Echo devices, Artificial Intelligence, Machine Learning, WPP, JWT, Wunderman, BabbleLabs, AI, Cloud, Matchmade, Korea Investment Partners, Soma, Influencer Marketing, Youtube, Appsflyer, Kochava, Adjust
Sales & Marketing

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …

Viraj TNovember 30, 2018, 9:28 pmNovember 30, 2018 0 1108
Matchmade Receives $4.8 Million in Funding for Business Expansion
Influencer Marketing

Matchmade Receives $4.8 Million in Funding for Business Expansion

Matchmade Is Backed by Korea Investment Partners That Has so Far Released Global Funding Worth a Whopping $1.7 Billion Matchmade …

Viraj TNovember 29, 2018, 6:47 pmNovember 30, 2018 0 1941
3 Ways Marketers Can Use Machine Learning
Guest Authors

3 Ways Marketers Can Use Machine Learning

Segmentation Gain insights on audience segmentation Social media matrix is not something that is foreign to digital marketers. However, with …

Najung GimNovember 29, 2018, 4:00 pmNovember 29, 2018 2 1463
US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains
Content Marketing, Influencer Marketing

US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains

2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved …

MTS Staff WriterNovember 2, 2018, 2:08 pmNovember 2, 2018 2 1866
Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business
Social Media Monitoring

Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge …

Viraj TOctober 31, 2018, 8:51 pmOctober 31, 2018 0 2186
What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer
Guest Authors

What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer

We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take …

Mona HellenkemperSeptember 24, 2018, 8:46 pmSeptember 24, 2018 0 2943
IGTV: A Window into the World of Instagram’s Mobile Users
Guest Authors, Influencer Marketing

IGTV: A Window into the World of Instagram’s Mobile Users

Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …

Inbal LaviSeptember 21, 2018, 7:26 pmSeptember 21, 2018 1 1900
aspireiq
Email Marketing, Influencer Marketing

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would …

Viraj TSeptember 19, 2018, 7:00 pmSeptember 20, 2018 0 3259
Five Things to Consider When Marketing to College Students
Guest Authors

Five Things to Consider When Marketing to College Students

As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through …

Alex KronmanSeptember 14, 2018, 5:20 pmSeptember 14, 2018 0 5569
Content is The "Lion Factor" in Succeeding with ABM and Person-Based Marketing
Account Based Marketing, Staff Writers

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I …

Sudipto GhoshSeptember 11, 2018, 3:00 pmSeptember 10, 2018 1 28996
Men’s Grooming
Guest Authors, Influencer Marketing

Unmasking the State of Influence in Men’s Grooming

Friday, August 17 this year was National Men’s Grooming Day – a day when men can focus on their appearance …

Evyenia WilkinsSeptember 5, 2018, 9:07 pmSeptember 5, 2018 0 2763

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