New Global SVP of Sales and VP of Global Marketing Join InfluencerDB to Enhance Focus on Transparency & Data InfluencerDB, …
Interview with Janice Caston, VP Global Marketing, Toluna
"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea …
B2B Brands, Stop Trying to Make B2C Happen
Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article …
Frere Enterprises: The FTC’s Focus on Social Media Influencer Marketing Protects Consumers
Social media influencer marketing has become incredibly useful for brands looking to expand their online reach. It can also be …
Interview with Brendan Gahan, Founder, Epic Signal
"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their …
Influencer Marketing… But Not as You Know It
It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long …
Social Circle Professionalises Influencer Marketing with the Launch of the UK’s First Influencer Training Academy
The Free Social Circle Academy Provides In-Depth Education for Influencers, Helping to Make the Industry More Trustworthy and Transparent Influencer …
Carusele Now Optimizes Influencer Programs in Real Time Based on Live Sales Data
Program Driving Measurable Sales Lift from Influencer Marketing Carusele, a leading influencer marketing agency, announced a new optimization strategy for …
Interview with Arron Shepherd, Co-Founder and Chief Storyteller, The Goat Agency
"The most effective influencers have built their following slowly through creating amazing content that resonates with their engaged following." Tell …
Mavrck Releases New Fraud Detection Tools to Evaluate and Manage Influencer Marketing Risk
With influencer fraud becoming more and more prevalent, and as the industry continues to search for ways to address fraudulent …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
TechBytes with Jean Chen, VP Marketing, SaleScout
Jean Chen VP, Marketing, SaleScout In this interview, Jean Chen, VP, Marketing at SaleScout, talks about the state of Content …
Shareablee Adds Instagram Performance Analytics for Stories and Video
Shareablee’s Enhanced Reporting Provides Greater Insight for Digital Marketers Surfing the current wave of Instagram advertising in #martech, Shareablee has …
Carusele Revolutionizes Influencer Marketing With Engaged Audience Profiles
Carusele, a leading influencer marketing agency, unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles. These new insights …
Interview with Maher Jaber, CEO and Co-Founder, BrandFIT
"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through …
What Makes Influencer Marketing Platforms So Exciting?
Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy “A brand is no longer what we tell …
Get That Coveted Blue Tick On Instagram
Instagram Offers Australian iPhone Users a Chance to Verify Their Accounts, To Offer the Same to Android Users in Couple …
TechBytes with Liz Gottbrecht, VP Marketing, Mavrck
Liz Gottbrecht VP Marketing at Mavrck Every brand needs its share of influencers, advocates, referrers, and loyalists that people trust. …
Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers “Tell Better Stories”
Vector Media Will Become Influential’s Strategic Outdoor Media Provider Vector Media, an innovative media company specializing in large-format transit media, traditional …
The Indi App Creates Social Media Influencers With the Click of a Button
Innovative Video Engagement Commerce Platform, Indi.com, Releases Exciting App That Allows Anybody to Make Money from Their Thousands of Retail …