Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …

Influencer Marketing has seen tremendous growth in recent years. Once viewed as an experimental channel, it has evolved into a …
Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help …
When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and …
Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely …
The rise of inauthentic social media stars has made it increasingly more challenging for brands to run effective influencer campaigns …
When Google reported that seven out of ten millennials relate more to YouTube influencers than traditional celebrities, they were foreshadowing the rise …
High-profile brands learned valuable lessons about the ROI of Influencer Marketing the hard way this year, as evidenced by the …
In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to …
We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work …
Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering …
Matchmade Is Backed by Korea Investment Partners That Has so Far Released Global Funding Worth a Whopping $1.7 Billion Matchmade …
Segmentation Gain insights on audience segmentation Social media matrix is not something that is foreign to digital marketers. However, with …
2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved …
Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge …
We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take …
Horizontal videos – out; vertical videos – in. The rise of Instagram TV (IGTV), Instagram’s vertical video platform sets the …
AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would …
As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through …
The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I …
Friday, August 17 this year was National Men’s Grooming Day – a day when men can focus on their appearance …