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Influencer marketing

Fraud Finds Its Way To Influencer Marketing

Influencer Marketing has undoubtedly become an essential part of the Marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the industry is also at a “sink or swim” moment due to the issue of fraud. Roughly one year ago, Unilever’s former CMO Keith Weed called on the Influencer Marketing industry to clean up, and social platforms continue to delete massive amounts of fraudulent bot accounts in an effort to combat the problem. But is this a long-term solution? Read More: How…

Accessory or Necessity? Here’s Why You Can No Longer Afford to Ignore Influencer Marketing

With media figureheads like Lynne Franks recently speaking out about the ‘burn-out’ in the Influencer Marketing world, many brands are being cautious about embracing the industry’s potential. But with predictions that this rapidly-growing sector could be worth $10 billion by next year and 82% of consumers saying they were ‘very likely’ to act on the recommendation of an influencer they follow, can we really afford to ignore this ever-evolving age of Marketing? Brands who don’t see influencers as a necessary Marketing…

Latest Rakuten Marketing Research Reveals Confidence in e-Commerce on the Rise Across APAC

Rakuten Marketing launched the second edition of their ‘APAC State of e-Commerce’ report, revealing some surprising insights into the region’s online purchasing habits. The report delves into the online shopping behaviours and preferences of 500 consumers in each of the nine key markets within APAC - China, Hong Kong, Singapore, South Korea, Malaysia, Australia, and New Zealand. This is the second year the report has been conducted with results from Japan and Indian markets added in 2019. Findings reveal that China leads…

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

Dovetale Launches Tracking Pixels to Measure Influencer Marketing Performance and E-Commerce Conversion

Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions and ROI. Influencer marketing is plagued with expensive tools that don't actually help brand teams save time or money. One of the biggest problems teams are trying to find solutions to is tracking. Savvy marketing teams doing influencer marketing rely on three to four different tools on…

Award-Winning Influencer Marketing Agency Unveils Brand New Look

A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of the global influencer market is set to reach an all-time high by the end of this year, the agency is perfectly placed to match influencers and companies…

Traackr Unveils New Influencer Discovery Capabilities to Evaluate Audience Quality and Brand Value Alignment

Influencer marketing platform debuts Audience Quality and Brand Values Match tools to help brands identify and assess influencers for campaigns that drive higher ROI Influencer fraud cost brands an estimated $1.3 billion in 2019, and the additional rise in influencer scandals has put pressure on marketers to ensure brand value alignment before collaborating. Today Traackr, a leading influencer marketing platform, announced the launch of two new discovery tools, Audience Quality and Brand Values Match, for marketers to…

Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology

Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence. Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23 year old Ben Jeffries who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO).  In…

TechBytes with Gary Warech, SVP at Comscore

Tell us about your role and the team/technology you handle at Comscore. I am the Senior Vice President, Comscore Brand Direct, I lead Comscore’s direct to brand business including our Branded Content division, which analyzes the effect of brand integrations/sponsorships across all platforms and content types. We help clients quantify the results of branded content, sponsorship, promotional campaigns, influencer marketing and any integration of a brand in content. Our team delivers a holistic view of the brand engagement…

Omnicom Public Relations Group Appoints Erin Lanuti to New Chief Innovation Officer Role

Omnicom Public Relations Group (OPRG) announced the appointment of Erin Lanuti as Chief Innovation Officer. In this new position, Lanuti will be responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and ecommerce. Lanuti will report to OPRG CEO Karen van Bergen and be based in New York. "Erin has a proven track record of building and…

The Real Economic Losses from Influencer Fraud

If there was any doubt about the economic power of Influencer Marketing, then check out the SEC filing of the Millennial fashion brand, Revolve. Valued in its recent IPO at about $1.8 billion, Revolve Group primarily targets Millennials and Generation Z. Revolve claims it spends 70% of their Marketing war chest on 3,500 small, mid- and macro-tiered influencers. In its SEC filing, the company mentioned the word “influencer” no less than 79 times. This Gen Z company is not alone. Amazon has paid the going rate for an…

Canela Media Launches the World’s First Pure Play Multicultural Influencer Solution

Canela Media, a leading digital media technology company, announced the official launch of the first and only influencer solution dedicated and designed specifically to connect brands with multicultural influencers in the US. Canela Media’s predictive technology allows brands to estimate the performance of a campaign prior to launch with 95% accuracy in a brand safe environment. All of Canela Media’s nearly 4,000 US multicultural influencers are checked against the platform’s fraud algorithm to identify and block fake…

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the Fullscreen Brand Studio, I lead a team of branded content experts. We collaborate very closely with our integrated marketing, activations, and talent teams to deliver strategic, fully-immersive, and creative content programs for our clients such as Best Buy, MARS, P&G, HP, Mattel, and AT&T. In developing our programs, our teams utilize a suite of technology tools that enable us to: Discover…

BEN Group Announces Record-Breaking Half Ahead of Shanghai Expansion

The Company’s Proprietary AI Proves a Key Success Driver for Brand Integrations Across All Entertainment Platforms BEN Group, Inc., the entertainment AI company that places brands inside influencer, streaming, TV & film content, announced its most successful half-year ever. BEN Group’s core brand integration and influencer marketing business, BEN, saw H1 revenue in 2019 increase 58 percent over 2018 and 97 percent over 2017. Overall, BEN is well positioned to have another record-breaking year and remains on track to…

Dovetale Launches New Influencer Relationship Management Platform and Crosses 650 Customers Worldwide

Dovetale is Transforming How Marketing Teams Manage Their Influencer Programs Dovetale, a web-based influencer CRM, launches a first-of-its-kind custom database management platform for marketing teams with influencer/creative programs. Since Dovetale launched two years ago, it has become the best search engine in the world for finding influencers and content creators. Today, over 650 marketing teams use the platform, including some of the world's biggest brands and agencies. "The starting point for every influencer…

MarTech Interview with Pierre-Loic Assayag, CEO and Co-Founder at Traackr

"A brand has to genuinely be better than the alternatives and marketers have to be smarter than the competition." Tell us about your role and journey into Technology. What inspired you to start Traackr? It’s been a journey indeed! I started my career in Marketing for Procter & Gamble and Peugeot in Europe, before immigrating to the United States from France, by way of the UK and Spain, and transitioning to an internet technology entrepreneur 20 years ago. I refer to myself as a “recovering marketer” because when I…

Instagram #Ad Use Grew by 90% in the First Half of 2019

The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during the first half of 2019. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 90% YoY. The analysis was conducted tracking the most common ‘transparency hashtags’ – #ad, #sponsored and #sp – across the globe, using a combination of social listening tools and previous research conducted…

ACTIVATE Partners with Pinterest to Provide Deeper Influencer Analytics to Brands, Agencies & Media Companies

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…

True Influence InsightBase Named “Best Influencer Marketing Management Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World True Influence, the technology leader of intent-based marketing and demand generation solutions, announced that its InsightBase 4.0 platform has been selected as the winner of the "Best Influencer Marketing Management Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising…

TechBytes with Therese Little, Senior Sales Director at Traackr

June saw campaigns focused on Pride in every industry from beauty and fashion to enterprise technology - some landed with the LGBTQIA+ community, some didn’t. Why are brands so interested in creating Pride-specific campaigns? It’s typical (and now even expected) to see brands release special edition rainbow products in “celebration” of Pride. The benefit for brands having Pride campaigns, beyond the obvious boost to their bottom line, is the ability to build new relationships, and create a company that is relatable,…