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Influencer marketing

Linqia is the First Influencer Marketing Company to Offer a Complete Suite of Measurement Tools to Prove Effectiveness

The Linqia Intelligence Suite Includes Dynata, formerly Research Now SSI, for Ad Creative Impact, IRI for Sales Lift, Foursquare and Placed for Store Visits, and Samba TV for TV Tune-In Linqia, the performance-based influencer marketing company, announced the availability of its new Intelligence  Suite  to assess a marketer’s ROI and ad effectiveness from their influencer marketing campaigns. As an industry first, brands and agencies can now directly measure the impact of a campaign to justify their influencer marketing…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Curacity Partners with CitizenNet to Turn Instagram into a Measurable, Revenue-Driving Platform for Hotels

Evolution of Influencer Marketing in the Travel Industry Curacity, a data analytics company serving the luxury hotel industry, announced that the company is partnering with CitizenNet, a Condé Nast company. CitizenNet is a Facebook Marketing Partner that focuses on Audience Prediction Technology. By partnering with CitizenNet, Curacity will introduce a new product, turning influencers into a quantifiable, revenue-driving channel for luxury hotels. Through this partnership, Curacity and CitizenNet will be bringing to…

Buzzoole Launches Fraud Detection Tool for Influencer Marketing Based on Opt-In First-Party Instagram Data

In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions. Based on opted-in first-party data collected from Instagram Business Accounts supplied by actual influencers and creators on Buzzoole’s platform, the technology will deliver to brands influencers who can guarantee real audiences, real engagements and real robust results. According to the eConsultancy survey 'Influencer Marketing…

Sideqik Raises $5 Million Series A To Drive Innovation In Influencer Marketing Platform

Coca-Cola, Universal Music, Virgin Voyages, Under Armour, Procter & Gamble among Brands Leveraging AI-Powered Influencer Marketing and Engagement Platform Sideqik, the influencer marketing and social engagement platform whose mission is to help brands authentically engage with their customers and the people they trust, announced it has raised $5 million in its Series A round, bringing their total funding to $6.5 million. Jackson Square Ventures led the round with participation from Fuqua Capital, Tom Noonan – …

Can Transparency Really Stop Fyre Burning Influencer Marketing?

The words “murky at best, and fraudulent at worst” still hang in the air over Influencer Marketing. Two years on from Mark Pritchard’s scathing speech on the state of affairs in digital advertising and it seems little has managed to move the needle as far as social media stars are concerned. This isn’t for want of trying. The Competition and Markets Authority (CMA) recently secured formal commitments from 16 celebrities, including Ellie Goulding, Rita Ora and Rosie Huntington-Whiteley, to ensure they clearly state if…

How to Launch an E-Commerce Business

If your business is not online in 2019, it does not exist at all. The rapid development of digital technology establishes the rules of the game for companies, and only those who manage to catch up with them, make it to the top. In 2018, sales of physical goods online brought $504.6 billion in the US only, and the profit is expected to reach $735 billion by the end of 2023. Test the Waters Before You Jump In If you plan to launch your e-commerce business in 2019, you should sound out the situation at first. Study your…

Allison+Partners’ Study Uncovers the Divide Holding Back Influencer Marketing

Improving the Marketer and Influencer Relationship is a Must to Unleash Its Full Potential Allison+Partners’ latest study on influencer marketing suggests that despite becoming a staple in today’s marketing mix, there is a divide between marketers and influencers holding back the true potential of influencer marketing. The divide spans the spectrum from the length of an ideal engagement to the essential question of return on investment. The qualitative study also sheds new light on what each think will bridge that…

Report: Influencer Marketing Is Quickly Maturing, But There Will Be Plenty of Awkward Growing Pains in 2019

Most Brands Plan to Spend More on Influencer Marketing in 2019... but Is It Paying Off? Evaluating how companies are evolving influencer marketing strategies in 2019, leading social listening and analytics platform Talkwalker conducted a global survey of over 800 marketing and PR professionals. The report, released, illustrates findings that point to an inevitable maturing of influencer marketing but find that many experts suggest that brands will need to significantly improve the authenticity and evaluation of their…

Mavrck Releases New Features That Empower Marketers To Hyper-Personalize Their Influencer Databases And Insights

After a record 2018, advanced, all-in-one influencer marketing platform Mavrck is continuing its innovation in 2019 by announcing the deep integration of its survey research capabilities with its influencer database. Marketers struggle with making research insights actionable, an inability to scale personalized influencer search criteria, and expanding influencer relationships beyond creating content. Mavrck’s new features solve those problems while also opening new lines of communication between marketers and influencers.…

Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences - Viral Nation Leverages Instagram, YouTube and other Channels Viral Nation, one of North America's fastest growing influencer marketing agencies, announced that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu's FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital…

Buzzoole Creates Industry’s First Ever Influencer Marketing Benchmark

Buzzoole, the leading influencer marketing platform and service in Europe, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by leveraging insights from Nielsen – a global measurement and data analytics company that provides the most complete and trusted view available…

Mavrck Announces New Forecasting Capabilities to Predict Influencer Marketing Performance

Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help marketers to modernize the goal-setting process by forecasting outcomes and predicting the results of influencer marketing campaigns before they kick off. The new Performance Forecasting campaign features are now available to all Mavrck customers, maintaining Mavrck's innovation and leadership position in the influencer marketing data space. As Forrester stated last…

Fighting the Instagram Authenticity Battle in Influencer Marketing

 When effective campaigns rely so heavily on the trust of audiences, it is the responsibility of both the influencer and the brands to preserve authenticity  Everyone wants to be popular online. Some even pay for the privilege, using bots to falsely inflate their followings in a bid to gain paid brand partnerships. Those who have, are right to be nervous. Following Keith Weed’s high profile announcement that Unilever would no longer be working with influencers with fake followings, all eyes were on the validity of social…

YouTube’s Influencer Marketing Phenomenon

Ever wonder what exactly it is that your kids are so fascinated by when spending hours on YouTube? It’s likely they have spent a big portion of their time watching YouTube influencers either discussing products in “haul” videos or unpacking and trying out products in “unbox” videos. To understand the phenomenon that is YouTube Influencer Marketing, Shorr Packaging Corp. analyzed 3,000 of the most recently uploaded “haul” and “unbox” videos on YouTube, looking specifically at what these types of videos focus on, in terms…

How Media Buyers Can Get More Bang from Their Influencer Video Buck

When Google reported that seven out of ten millennials relate more to YouTube influencers than traditional celebrities, they were foreshadowing the rise of Influencer Marketing. In the past two years, Influencer Marketing has become the fastest-growing customer acquisition method for brands. But in order to make the biggest splash, it’s best to think in terms of influencers as content producers rather than content distributors. Buying media against influencer audiences, instead of relying solely on the influencer’s reach,…

Influencer Marketing Without Influencer Waste

High-profile brands learned valuable lessons about the ROI of Influencer Marketing the hard way this year, as evidenced by the more attention-grabbing headlines in the industry. 2018 was the year that Unilever denounced “fake followers.” Snap’s PR firm sued a celebrity for failure to influence. Instagram pulled a spate of “bot” accounts to better reflect genuine Influencer Engagement. It’s no wonder that brand marketers looking to advance their influencer marketing programs are stuck in a “tactical trap.” If brand…

Three Influencer Marketing Practices to Leave in 2018

In the second quarter of 2018, global advertising spend on Instagram was up 177 percent year on year, according to Merkle. Marketers are shifting more of their budget than ever before into social media and the investment in influencer marketing continues to rise. It’s an effective way for brands to tap into specialised audiences, achieve wide reach and have their product seen in a different light by prospective customers. These authentic product placements can result into impressive engagement for brands who often fail to…

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

Hypetap Launches AI Tool to Help Brands Connect with Influencers

Hypetap Has Created an AI Tool That Helps Connect Brands with the Relevant Influencers Influencer marketing agency Hypetap has created an artificial intelligence (AI) tool that helps brands connect with the most relevant influencers. Using Amazon’s image recognition service, Amazon Rekognition, Hypetap’s new AI offering will help brands identify objects, people, scenes and activities in social media content. The image search tool hunts influencers based on specific objects posted in their social posts to identify…