MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens have Named as Their Favorites MarTech Series is doing a unique feature …
Klear Introduces Automated Tracking for Influencer Marketing Campaigns
Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach
Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What …
Instagram Measurement Now Available In Nielsen’s Social Content Ratings
With the Addition of Instagram Owned Measurement, Nielsen Now Offers Insights Across Three of the Biggest Social Media Publishers Nielsen …
The Influencer Economy is Booming
We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has …