TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen
Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the …
How Podcasting Is Creating a New Type of Influencer
Over the past few years, there have been a number of major developments within the advertising world, but one of …
Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017 as They Aim to Tackle Measurement Challenges
UK Marketers Allocating 40% of Their Budget to Influencer Campaigns but Fees Are Less Exorbitant as Marketers Prioritise Micro-Influencers over …
Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital Avatars
Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in …
Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion
Digital Marketing Expert and Award Winning Entrepreneur Adam Ludwin, Has Joined SaaS Influencer Marketing Platform Influencer as a Director of …
Seven Examples of Outstanding B2B Marketing Campaigns
MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens have Named as Their Favorites MarTech Series is doing a unique feature …
Klear Introduces Automated Tracking for Influencer Marketing Campaigns
Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns …
PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ
Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels …
Malicious Bots And Bad Apps: Why The Twitter Purge Matters?
Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content …
Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach
Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What …
Instagram Measurement Now Available In Nielsen’s Social Content Ratings
With the Addition of Instagram Owned Measurement, Nielsen Now Offers Insights Across Three of the Biggest Social Media Publishers Nielsen …
The Influencer Economy is Booming
We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has …