Browsing Tag

Influencer

IZEA Releases The 2020 State of Influencer Equality

Influencers Who Identify as a Person of Color Command up to a 51% Premium Over Their Caucasian Counterparts IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, released the industry’s first ever examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators…

Influencer Raises £3million Series A To Drive A New Era Of Creativity Globally Through Its Influencer Marketing Technology

Influencer, the leading influencer marketing platform, today announced it has closed £3million (± $3.6million) in Series A funding, deployed by Puma Private Equity. The funding will be used by Influencer to drive new innovations within its platform and expand its global presence. Influencer’s technology was launched in 2017 by award-winning entrepreneurs, 23 year old Ben Jeffries who leads the company as CEO, and 25 year old world-renowned YouTuber and creator Caspar Lee, Influencer Chief Visionary Officer (CVO).  In…

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the Fullscreen Brand Studio, I lead a team of branded content experts. We collaborate very closely with our integrated marketing, activations, and talent teams to deliver strategic, fully-immersive, and creative content programs for our clients such as Best Buy, MARS, P&G, HP, Mattel, and AT&T. In developing our programs, our teams utilize a suite of technology tools that enable us to: Discover…

How Podcasting Is Creating a New Type of Influencer

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or…

Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017 as They Aim to Tackle Measurement…

UK Marketers Allocating 40% of Their Budget to Influencer Campaigns but Fees Are Less Exorbitant as Marketers Prioritise Micro-Influencers over Celebrities A new global study from Rakuten Marketing reveals the proportion of marketing budget being set aside for influencer-led campaigns has nearly doubled over the past two years to reach 40% in 2019. The study, which focused specifically on marketers in consumer-facing brands such as fashion, cosmetics and travel companies, unveiled that in the UK, marketers are now…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion

Digital Marketing Expert and Award Winning Entrepreneur Adam Ludwin, Has Joined SaaS Influencer Marketing Platform Influencer as a Director of the Board in Preparation for the Companies Rapid Expansion Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder…

Seven Examples of Outstanding B2B Marketing Campaigns

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

Klear Introduces Automated Tracking for Influencer Marketing Campaigns

Klear Has Launched a New Feature for Instagram Stories That Enables Marketers to Measure the Impact of Influencer Marketing Campaigns Influencer Marketing Technology Company, Klear, has announced the launch of a new feature which can enable marketers to automatically track content posted on Instagram Stories. Instagram stories are an expanding feature on the highly-interactive social media platform that creates video and photo sequences which disappear within 24 hours. Klear COO Guy Avigdor commented, “This is a major…

PR Tech Leader Cision Acquires Visual Content Technology from ShareIQ

Cision Communications Cloud Becomes First Earned Media Platform to Measure, Analyze and Optimize Performance of Visual Content Across All Channels After completing the acquisition of PRIME Research in January this year, leading media intelligence and PR tech company, Cision has announced it has acquired the technical assets of Berlin-based ShareIQ. The ShareIQ platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of…

Malicious Bots And Bad Apps: Why The Twitter Purge Matters?

Here’s How Twitter’s Removal of 143000 Malicious Apps, After Deleting Several Million Fake Accounts, Will Affect Advertisers, Influencers and Content Marketers Earlier this week, Twitter posted a blog announcing new requirements for developers who develop apps using Twitter’s API. The social media platform announced the new norms stating that they are “recognizing the challenges facing Twitter and the public — from spam and malicious automation to surveillance and invasions of privacy — we’re taking additional steps to…

Why Is It the Need of the Hour to Channelize Online Marketing Towards a Consumer-First Approach

Marketing Technology Campaigns Are Enabling Negative Attitudes About the Repetitive Nature of Online Marketing Initiatives. We Find out Exactly What Puts Customers off and the Ways in Which Marketing Campaigns Can Be People-Centric "A captivating moment was when I realized that people, including myself, were not saying, 'I just bought an item on eBay.' They were saying, 'I just won an item on eBay.' It was the thrill of the hunt. I bought a car on eBay." - Mary Meeker Undoubtedly, the internet's popularity remains…

Instagram Measurement Now Available In Nielsen’s Social Content Ratings

With the Addition of Instagram Owned Measurement, Nielsen Now Offers Insights Across Three of the Biggest Social Media Publishers Nielsen announced that it has added Instagram owned measurement into its Social Content Ratings® (SCR) platform. This launch marks the first time that Instagram will be measured and delivered by Nielsen's syndicated social TV measurement solution. With the recent additions of Instagram and Facebook metrics, Nielsen's SCR platform now offers insights across three of the biggest social media…

The Influencer Economy is Booming

We hear from Venture Capital investors, Jessica Nilsson and Wendy Xiao Schadeck of Northzone Investments, on why they are betting big on Influencers. Northzone has invested in over 120 companies, injecting some 200 years of collective operational and investment experience into businesses that truly make a difference. Notable investments include Spotify, Trustpilot, Avito, Lastminute, Pricerunner, Nextgentel, and Stepstone — and full disclosure, also an investor in Bloglovin’! Why did you just decide to read this blog…