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Influenster

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

Influenster Launches ReviewSource and Review Ads

New Offerings Leverage the Power of Organic Reviews; Enable Brands to Better Connect with Consumers and Retailers Influenster, the leading product discovery and reviews platform, launched ReviewSource, the always-on SaaS product that supplies continuous organic, non-incentivized consumer reviews left on Influenster.com to brand and retailer websites. Review Ads is a complementary new offering that populates fully-responsive, custom ad units with user-generated content (up to five curated reviews per month, with review…

TechBytes with Emre Yenilmis, Chief Product Officer at Influenster

Emre Yenilmis Chief Product Officer at Influenster Brands are increasingly relying on user-generated content (UGC) to communicate with their audiences. Earlier this month, Influenster launched a short-form video reviews feature that let users upload text and image-based reviews as 60-second videos. With new guidelines on social media marketing coming into force, it is imperative for marketers to utilize compliance tools for data capture and monitor. We spoke to Emre Yenilmis, Chief Product Officer at Influenster, to…