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Inmar

Inmar Intelligence Partners With NOCAP Sports To Enable Advertisers To Activate Collegiate Athletes As Influencers

Alliance provides a complete solution that enables advertisers to establish both short- and long-term promotional agreements with student-athletes to deliver authentic content to athletes’ highly engaged audiences Inmar Intelligence, a data-driven, technology-enabled services company, today announced its strategic alliance with NOCAP Sports, a comprehensive platform allowing collegiate athletes to compliantly monetize their name, image and likeness (NIL) for the first time. This agreement will empower Inmar Intelligence, a…

Inmar’s Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

prescriptiveIQSets New Standards for Marketing Data Insights Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company announced prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ determines what kind of content will perform best for campaigns when to run campaigns, and how well the brand is doing across the category -…