Browsing Tag

InMobi

Adverty and InMobi Launch In-game Advertising For Global Brands And Agencies

Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world's leading independent marketing cloud, today announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty's multi-patented…

InMobi Launches UnifID Identity Solution for App Publishers

One-of-a-Kind Mobile ID Solution Enables Quick Integration with Leading Identity Providers InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other industry-leading alternatives that have entered the marketplace. It is designed to help app publishers make…

InMobi Appoints Krista Thomas Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud

Proven Ad Tech Veteran Joins to Drive its Next Phase of Growth Around the World InMobi, one of the world’s leading independent marketing clouds, today announced that it has appointed Krista Thomas, Senior Vice President and Global Head of Marketing for InMobi Marketing Cloud. The proven ad tech veteran will leverage 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimize customer acquisition, and launch innovative new…

InMobi Dominates MMA SMARTIES MENA 2020 With 15 Awards Including Technology Enabler of the Year and Best in Show

InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The MMA SMARTIES MENA Awards jury consisted of marketing thought leaders from MENA who voted on MMA MENA SMARTIES 2020’s winning campaigns after a thorough evaluation process of more than a hundred submissions. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth…

InMobi Joins Prebid.org, Bringing Deep In-App Expertise to Accelerate Collaborative Mobile Initiatives

InMobi is pleased to announce it has joined Prebid.org, the independent organization designed to ensure and promote fair and transparent marketplaces across the industry, as a Technology Partner Member. As a firmly established in-app leader in the industry, InMobi will impart strategic counsel and engineering resources to key Prebid initiatives. As further validation of the deep involvement InMobi plans to provide, InMobi will join the following Prebid working groups: Prebid Mobile, Prebid CTV-OTT Taskforce, Video…

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World

Anzu.io, the world’s most advanced in-game advertising platform, announced today a new partnership with InMobi Exchange, the world's largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching $175 billion, is becoming an attractive media channel as the industry grows at an exponential rate. Recent research has shown that mobile gaming audiences increasingly prefer free-to-play, ad-supported games over games with other monetization models…

InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads AdInMo, the mobile InGamePlay brand advertising platform, has announced a partnership with global mobile advertising giant InMobi. Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through…

Adverty Partners with InMobi

Adverty AB (publ) announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed. Adverty, the leading in-game platform for advertisers, agencies, and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking…

InMobi Exchange Becomes the First Mobile Supply-Side Platform to Integrate with LiveRamp’s IdentityLink

Partnership Enhances Cookieless Targeting and Measurement Across In-App and Mobile InMobi, the world's leading marketing cloud, announced its integration with LiveRamp IdentityLink, a privacy-conscious people-based identifier. Through this partnership, marketers will be able to reach their consumers beyond desktop to mobile web and in-app on InMobi Exchange; there are also plans to extend the integration across connected TV (CTV) environments. InMobi Exchange is the first mobile supply-side platform (SSP) to integrate…

InMobi Welcomes Industry Leader Greg Archibald as SVP Media, North America

InMobi, the world’s leading Marketing Cloud, announced the addition of Greg Archibald as SVP Media, North America to its leadership team. In this new role, Greg will be responsible for leading InMobi’s Agency and Brand Direct business, focusing on driving revenue, adoption and retention across InMobi’s leading solutions for marketers. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award “InMobi Marketing Cloud’s mission is to power intelligent, mobile-first experiences on connected…

TechBytes with Vasuta Agarwal, Managing Director, Asia Pacific at InMobi

Hi Vasuta, tell us about your journey into Marketing and Sales Technology. As a woman business leader in AdTech, what message do you have for young female professionals in the Marketing and Sales departments? I started my AdTech career 8 years ago when I first joined InMobi as a part of the Founders’ Team. During my stint here, I have worked in a number of roles ranging from Product Management, Business Strategy, Business Development to Managing overall P&L for specific regions altogether. Today, as the Managing…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning At-Scale

At re:Invent, TruFactor, debuts 40+ offerings as a Launch Partner for AWS Data Exchange, making consumer intelligence easily accessible to millions of AWS customers TruFactor, an InMobi Group company, announced at AWS re:Invent 2019 that over 40 TruFactor intelligence offerings tailored to specific use cases and industries are now available on AWS Data Exchange, a new service that makes it easy for millions of Amazon Web Services (AWS) customers to securely find, subscribe to, and use third-party data in the cloud.…

Your Smartphone is Your TV: The Rise of OTT Video Apps

There’s been growing interest in Connected TV or CTV over the past few years, especially among traditional TV brand advertisers. The topic is discussed more and more, but Video Advertising doesn’t begin and end at the TV set. Consumers are increasingly leveraging mobile as one of their primary video viewing screens and what we once referred to as the "second" screen to TV is shifting into the first and even only screen. The way we talk about and interact with mobile extensions to TV, CTV or even out-of-home (OOH)…

TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi

Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business unit, and I have been at InMobi for almost five years. I manage the InMobi Exchange and our core supply products at InMobi, and I sit on the IAB Open Measurement and OpenRTB Working Groups. Prior to InMobi, I worked with different companies in the online space where I contributed to the product strategy and codebase. For those who are new to the industry, could you tell us about sellers.json and its…

TruFactor Democratizes IaaS and Accelerates AI-led Transformation in the Public Sector

Platform Introduces New APIs for Data Scientists; Early Adoption Gains Momentum in Economic Development, Urban Planning and Public Safety Use Cases TruFactor, an InMobi Group company, today announced new customer initiatives which showcase how federal and municipal governments are utilizing AI and consumer intelligence to support critical use cases. Additionally, building upon its launch of a secure data platform for telcos in collaboration with Microsoft earlier this year, TruFactor has introduced new capabilities and APIs…

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

MarTech Interview with Piyush Shah, Co-Founder at InMobi

"The biggest disruptions across the industry in technology will come from Data and Artificial Intelligence (AI). " Could you tell us about your role and journey at InMobi Group, and today TruFactor? What inspired you to be part of InMobi? I’ve been with InMobi since the beginning, and I am incredibly proud of our heritage as a true innovator in the mobile advertising space. In that time, I have previously led our performance advertising business, was Chief Product Officer and have incubated our enterprise platforms for…

Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising

On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic Advertising. Once these are finalized and live - likely some time in June - they will be a major step forward in the programmatic industry. Alongside the recent live release of app-ads.txt, IAB Tech Lab is making a significant push to dramatically increase transparency and oversight throughout the mobile in-app ecosystem. How Sellers.json and the OpenRTB SupplyChain Object Work Together for…

InMobi Earns IAB Tech Lab Open Measurement SDK Certification

Designed Only for Mobile In-App to Help Create a Transparent and Fraud-Free Exchange InMobi, a global provider of enterprise platforms for marketers, announced its certification in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. The IAB Tech Lab announced the launch of the OM SDK in April 2018 to facilitate third-party viewability and verification measurement for ads served to mobile in-app environments. One of the benefits of this approach is that it…