Insights Platform

VISUA’s Visual-AI suite will enhance the insights delivered to the customers of Conviva’s leading platform with key brand insights for streaming & social video. Visual-AI leader, VISUA, is delighted to announce that Conviva has…
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TVision, the company measuring every second of TV and CTV viewer engagement, and Scripps Networks, a division of The E.W. Scripps Company, announced that Scripps Networks is differentiating its high-engagement national networks during the…
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SPI Software, in partnership with ConnectionsGRP, announces the inclusion of Conversational InSights™ into SPI's expanding InSights platform. The actionable insights derived from this software provides a wealth of Conversational…
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Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Marketing Technology News: NSAV Announces…
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Deeper value chain visibility enables performance comparison across industries to drive improvements. Higg, the sustainability insights platform, released new social and labor performance benchmarks for consumer goods manufacturing. Higg…
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New capabilities bring niche targeting and compelling insights to market research surveys while also enabling ROI measurement of influencer marketing campaigns StatSocial launched the newest version of their industry-leading social…
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Alison O’Keefe and Joshua Sukenic join AdAdapted to focus on business expansion initiatives, including the company’s recently-launched self-managed solution, AdAdapted Direct, as well as growth of strategic retail partnerships…
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Deal Brings Unified Intelligence to Mobile Marketing and Deeper Understanding of Marketing Effectiveness; Improves Business Performance for Global Advertisers InMobi, a leading provider of content, monetization and marketing technologies…
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With AdAdapted, brands can now access users across the Tasty platform and leverage recipes to encourage shoppers to Add-to-Bag. AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and…
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Platform Enables Advertisers to Buy Seamlessly Across Nexstar’s Network of Television Stations, Websites and Mobile Apps Nexstar Digital today announced the launch of STELLAR, a proprietary data-driven audience platform that gives…
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International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Omnicom Media Group agency OMD Worldwide's proprietary Fast Start Dashboard has been selected as the winner of the "Best…
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Winter 2021 product release augments Alida CXM & Insights Platform with customer-led enhancements Alida (formerly Vision Critical), creator of the world’s first CXM (Customer Experience Management) & Insights Platform, today…
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Alida appoints new senior executives in product management, customer experience and AI to drive growth in the CXM industry Alida (formerly Vision Critical), creator of the world’s first Customer Experience Management (CXM) and insights…
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Planterra Foods will use the Alida Sparq digital insights platform to make decisions with their customers, not for them Alida (formerly Vision Critical), creator of the world’s first CXM and insights platform, today announced that…
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Alida CXM integration augments the Alida platform to become the complete solution for improving customer experience Alida (formerly Vision Critical) is set to launch Alida CXM in their Fall ‘20 release on October 20, 2020, transforming the…
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