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Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade…

Back by Popular Demand: How are Teens Behaving in 2019?

Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …

Oribi Holiday Study: Online Stores See Low Traffic From Facebook and Instagram

Study revealed the online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels Oribi, a leading website analytics solution, and direct competitor of Google Analytics, which converts raw data into actionable insights, released its analysis of online holiday shopping trends. The study analyzed online shopping behavior of over 17.5 million consumers across 512 eCommerce websites and various marketing channels - direct marketing, Facebook, Google, Google Paid and…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

Safeguarding Brand Value: Why Brands Should Take a Data-First Approach to Audience Integrity

The Influencer Marketing space has grown exponentially in recent years. This should come as no surprise, given the potent combination of an increasingly sophisticated consumer pool, massive upsurge in social media consumption and the rise in ad blockers that has made traditional advertising progressively difficult – so difficult that the spend on Influencer Marketing is set to exceed $10 Billion by the end of 2020. Step forward ‘influencer campaigns’, which have risen to prominence to meet the need for a more authentic,…

Video Tool Loom Raises $30 Million; Instagram Co-founders Kevin Systrom and Mike Krieger Among Investors

This week, Work Communications and Video platform Loom, announced that it has raised $30 Million funding. Andrew Reed of Sequoia led the funding, Co-partnered by Kleiner Perkins and Dylan Field of Figma. The fascinating new funding round also saw the entry of Instagram’s co-founders, Kevin Systrom and Mike Krieger, and Front’s CEO and Co-founder, Mathilde Collin as investors. This is Loom's second-biggest funding since their Series A in late 2018. In an official blog, Loom Co-founder and CEO Joe Thomas said, "We believe…

New Data from The Manifest Says Most People Don’t Actually Care About Instagram Removing “Like” Counts

Instagram Announced That It Will Start Hiding like Counts for US Users. Celebrities and Influencers Have Spoken out About the Decision, Expressing Discontent or Approval. Most People, However, Don't Really Care About the Platform's Decision Most people don't care if Instagram users can see likes, suggests a new survey from The Manifest, a business news and how-to website. Media coverage so far highlights opinions from those in the spotlight, but what about the average user? A survey of 502 Americans found that more…

Interview with Isabella Silverio, Business Coach – Women Entrepreneurs

"I think people are misunderstanding self-care for lots of bubble baths and face masks, but it’s also journaling and doing that deep inner work. " Could you tell us about your role and journey as an entrepreneur? What inspired you to start as a business coach? After spending 4 years in the startup realm and learning so much about Millennial buying behavior and building online communities, I decided to take my skills to the online space and market myself as a Business Consultant. I did this in my Senior year of college. Two…

Every Marketer Should Think Like a D2C Marketer

It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my office, custom-built furniture sent to my home, and order-in dinner from my daughters’ favorite restaurant — all with a few taps on my phone. Technology has given us personalized experiences, curated to our liking in an always-on, on-demand world. As a result, our expectations as customers have undergone tremendous change. With seemingly hundreds of new brands entering the market each week,…

Incorporating Human Touchpoints Alongside Technology to Improve Customer Service

There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across the board. Unfortunately, implementing technology can be a double-edged sword. Rely on it too much, and a business risks losing any semblance of a personal touch with its customer base, resulting in minimal brand loyalty and high attrition rates. This, in turn, puts more pressure on Sales and Marketing to attract higher numbers of new customers and convert more leads. What’s a…

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

To TikTok or Not to TikTok, That Is the Question

As TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among marketers — the same worry that comes up every time a new platform hits the mainstream — which is if you haven’t already created a Marketing strategy for it that you’re desperately behind the eight ball. Fortunately, that's not supported by the evidence, and if you don’t believe me just ask Jennifer Aniston, who just joined Instagram for the first time and has already…

Company Growth Factors in 2019: Why Email Marketing is Important

What Marketing tools are you using to grow your business? If you're not using email, you're missing out on a lot. Contrary to popular belief, Email Marketing is NOT dead. Many companies choose to forego email for newer platforms like Social Media, Influencer Marketing, and SEO. While these solutions are all equally good at getting your point across, nothing beats email when it comes to cost and value. The Importance of Email Marketing in Business Email Marketing is still one of the most practical ways to engage and reach…

Three Reasons to Start Planning Your Christmas Marketing Campaign Now

For many retailers, the upcoming festive season is the most lucrative time in their Marketing calendars. Not only are consumers busy shopping for Christmas gifts and decorations, but they’re snapping up bargains on Black Friday and Cyber Monday. Coming to the end of the year, the Marketing stakes are high. With its growing user base of engaged fans and convenient E-Commerce conversion features, Instagram has become an essential part of the Marketing mix. Yet many brands will miss out on maximizing their return on…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

Thousands Around the World Protest Instagram to Make #EveryBODYVisible on October 29 International Internet Day

On October 29, International Internet Day 2019, a joint coalition of activists from around the world will protest censorship on social media platforms under the hashtag banner EveryBodyVisible. #EveryBODYVisible is an online campaign specifically highlighting Instagram's censorship of women, the LGTBQ+ community, People of Color, pole dancers, sex workers, photographers, models, artists, feminists, yogis, fitness athletes and other marginalized interest groups. Instagram, a top photo and video-sharing social networking…

How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

Vanity Phone Numbers Are Essential for Business Growth

Take a moment to think about all the social media, messaging and other communications apps and platforms you use for your Marketing and Sales campaigns. You probably need at least two hands to count them all, and each one likely has unique usernames. For example, your company’s Twitter handle is different than your handles or IDs on Facebook, Instagram, etc. But there’s at least one identifier that likely hasn’t changed in years: your phone number. That’s why creating a vanity number is essential to any company’s Marketing…

What Is International Translation Day?

Held every 30th of September, International Translation Day was first established in 1991 by the Fédération Internationale des Traducteurs (International Federation of Translators). FIT is an international conglomeration of associations that represents translators, interpreters, and terminologists worldwide. FIT specifically chose September 30 as it is the same day that the feast of St. Jerome is celebrated worldwide. St. Jerome is actually a revered figure in translation studies and in the industry as he was the first…

Effortless and Effective Instagram Content Plan With Combin Scheduler

Combin holds a presentation of Combin Scheduler, a new planner for Instagram posts and Stories. Combin Scheduler is an easy-to-use tool for advanced content planning on Instagram. The presentation of the application takes place at DMEXCO 2019 - Digital Marketing Expo and Conference in Cologne Sept. 11-12. Marketing Technology News: Comlinkdata and Tutela Join Forces to Optimize Subscriber Experiences and Customer Growth in the Telecom Industry On Sept. 11 and 12, the Combin team attends DMEXCO 2019 to present its new…