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MarTech Interview with Zack Dugow, Founder and CEO, Insticator

"Utilizing the cookie data received from each user and personalizing the customer experience creates a stronger hook for publishers to more effectively grab their readers' attention." Tell us about your role and journey into technology. What inspired you to start a MarTech company? In my eyes, I see the internet as broken.  Consumers have a bad reading experience on publisher’s websites, with too many ad units on a page, which, in turn, slows down how fast it loads. On the flip side, publishers aren’t generating enough…

Insticator Expands Publisher Network, with the Embed Now Included on an Additional 1,500 Sites

The Company‘s Revenue Growth Increased by 601% in 2018 Insticator, a global leader in increasing engagement, research revenue and ad revenue for publishers through interactive content while enhancing viewability and purchase intent for brands, announced its growth metrics for 2018 and the evolution of its platform. As a result of its commitment to deliver highly engaging content and increase publisher’s ROI, Insticator has reported a 318% increase in company growth since 2017, with revenue growth experiencing a 601%…