Integral Ad Science Archives

Five Video Marketing Blogs You Should Read

Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To

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Sudipto GhoshMarch 30, 2018, 1:10 amMarch 30, 2018 0 615

In App Marketing, Native & Programmatic Advertising, Staff Writers

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading

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Sudipto GhoshMarch 14, 2018, 7:58 pmMarch 14, 2018 0 943

In App Marketing, Mobile Advertising

AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the

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Sudipto GhoshFebruary 13, 2018, 11:45 pmFebruary 13, 2018 0 568

Brand Safety, Video Advertising

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

Using Integral Ad Science’s Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory

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PRNewswireFebruary 5, 2018, 7:54 pmFebruary 5, 2018 0 454

Analytics, Audience Data, Brand Safety, Sales & Marketing

Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad

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PRNewswireFebruary 2, 2018, 11:45 pmFebruary 2, 2018 0 473

Mobile Advertising, Video Advertising

InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising

Advertisers Can Now Leverage IAS Firewall Tags to Run In-App Vast Video Supply on InMobi Exchange InMobi, an independent mobile

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Sudipto GhoshJanuary 24, 2018, 10:17 pmJanuary 24, 2018 0 1306

Guest Authors, Native & Programmatic Advertising

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy

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Jochen SchlosserDecember 4, 2017, 8:30 pmDecember 4, 2017 0 1036

Analytics, Brand Safety

Brands Beware: Violence was the Riskiest Brand Safety Category in H1 2017

Nearly a third of impressions flagged for objectionable content were flagged for violence, according to the latest Integral Ad Science

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PRNewswireSeptember 20, 2017, 10:36 pmSeptember 20, 2017 0 330

Interview with Ken Leren, Founder, Tech Essence

Interview with Christine Jacobs Pribilski, VP, Worldwide Marketing, IBM

Interview with Daina Middleton, CEO, Ansira

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

Interview with Jon Clarke, CEO, Cyance

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

UnGagged TechBytes with Greg Gifford, Vice President of Search, DealerOn

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

TechBytes with Julian Morelis, Chief Commercial Officer, MPP Global

Fireside Chat with Bill Walker

Fireside Chat with Lee Auerbach

Fireside Chat with Andrea Moe

Fireside Chat with Ebonie Newman

Fireside Chat with Evan Liang

Buy versus Build: What Should You Really Do with Tech Stack?

GDPR Deadline Will Open the Door for Data Transparency

How The Next Generation of Affiliate Marketing is Driving the Digital Future

The Future of Artificial Intelligence: Is Your Job Under Threat?

Chatbots are the new HR Managers

GDPR is Coming: Monetate Names Dave Swarthout as Data Protection Officer

Five Disruptive Trends in Social Media Marketing Strategies

Shopping Elsewhere™ Adds Precision and Relevance to Your Targeting Campaigns

Adobe Set to Acquire Magento Commerce for $1.68 Billion

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

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