Browsing Tag

Integral Ad Science

Ad Fraud Rates Improve but Brand Risk Rises Globally, New IAS Report Shows

H2 2020 Media Quality Report provides global benchmarks for viewability, brand safety, and ad fraud across digital environments and channels Integral Ad Science (IAS), a global leader in digital ad verification, today released its H2 2020 Media Quality Report (MQR) with insights into the performance and quality of global digital media. Marketing Technology News: AdsWizz Surpasses 1 Billion Monthly Podcast Downloads "As marketers evolved their strategies in the second half of 2020, our latest MQR report shows greater…

IAS Launches First Industry-Wide Digital Ad Verification Training Program

Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry's first globally accredited training program for digital ad verification. Marketing Technology News: CIO Honors Technology Achievement With 2021 CIO 100 & Hall of Fame Awards "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality," said Tony Marlow, CMO, IAS. "In a fast-paced environment where technology…

Xandr and Integral Ad Science Partner to Offer Advertisers Stronger Contextual Capabilities

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr's buying platform, Xandr Invest, now offers IAS's contextual targeting and contextual avoidance capabilities across all programmatic buying. Available globally, advertisers using the Invest DSP can access IAS's curated list of 300+ contextual segments to target suitable content and optimize their programmatic campaigns on a pre-bid basis. Marketing Technology News: Latest in Content Advertising: No more Facebook News for…

MarTech Interview with Tony Marlow, CMO at Integral Ad Science

"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony, please tell us about your journey in the technology space and how you started at IAS. I started my career at a small data-driven consultancy in Sydney, Australia working across a number of industries, but I was always drawn to our technology projects. During the very early days of digital…

The Congruence Effect Report from IAS Shows Ad Context is Critical

Integral Ad Science (IAS), the global leader in digital ad verification, released a new research study, The Congruence Effect. Surveying over 1,000 U.S. consumers, this new report from IAS explores how aligning ad messaging to content sentiment impacts consumer preference. “Contextual targeting represents a major opportunity for brands in 2021 and understanding the congruence of an ad’s message to the sentiment of its contextual surroundings is a critical piece of this puzzle,” said Tony Marlow, CMO, IAS. “This new research…

Integral Ad Science Acquires Amino Payments

Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding…

CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry's priority list. Marketing Technology News: Solodev Achieves AWS Public Safety & Disaster Response Competency Status "2020 has proven to be a year of accelerated change in the digital ad industry, with major shifts…

Integral Ad Science Expands Business Operations in India

Integral Ad Science (IAS), the global leader in digital ad verification, announced the appointment of seasoned technology leader Mehul Desai as Country Head, India to lead product innovation and business operations locally. Mehul will be based in Pune. Marketing Technology News: Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B Marketing Teams "We're continuing our expansion across APAC, and welcoming Mehul to the IAS team will help fuel our innovation and growth for the region," said Laura…

Integral Ad Science Appoints Tom Sharma as Chief Product Officer

Integral Ad Science (IAS), the global leader in digital ad verification, announced that Tom Sharma will join the company as Chief Product Officer, effective November 2, 2020. This critical new hire will accelerate IAS's global product expansion, including plans to enhance its industry-leading Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS CEO, Lisa Utzschneider. "We have aggressive goals to deliver innovative ad verification products that drive this industry forward, and Tom's…

Innovid Names Dale Older as Chief Product Officer

Innovid, the only independent advertising and analytics platform built for television, announced the hire of Dale Older as its first Chief Product Officer. In this role, Older will set and oversee the execution of Innovid’s product vision including strategy and management across Innovid’s suite of omni-channel solutions serving the needs of the world’s largest brands, agencies, and publishers. Prior to joining Innovid, Older was Chief Product Officer at Integral Ad Science (IAS). In tandem, Yuval Pemper, formerly SVP,…

Undertone and Integral Ad Science (IAS) Introduce Viewable-to-Complete Video Buying Metric

Undertone, the leader in Intelligent High Impact who creates the most memorable digital experiences for brands, has officially released its new video Key Performance Indicator (KPI) and buying model with IAS, called Viewable-to-Complete Video (VTC). Now top-tier brands who partner with Undertone for instream and outstream video solutions will be able to transact on a video impression that is viewable at the point of video completion for 6 second to 30 second video. Undertone has invested heavily in the video space over…

Media Environments Continue to Improve Despite Global Pandemic, IAS Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report (MQR), which found there has been an improvement in most major digital media quality indicators like brand safety, viewability, and fraud. In the first half of 2020, consumers worldwide spent notably more time with various media as they observed the stay-at-home guidance of their respective geographies. According to eMarketer, consumers are now spending an extra hour per day on digital media alone compared to 2019.…

Integral Ad Science Expands Business Operations in Indonesia

Integral Ad Science (IAS), the global leader in digital ad verification, announced the expansion of its business into the Indonesia market. IAS has appointed a digital media veteran, Arfitrianto Zulnaini, as sales director to lead the business operations in Indonesia. Arfitrianto will be based in Jakarta and will report to Laura Quigley, SVP APAC, IAS. Arfitrianto is tasked with accelerating IAS’s operations in Indonesia and further driving the media quality mandate in Indonesia by the adoption of IAS’s superior…

Canada’s Globe and Mail Offers Custom Brand Suitability for Advertisers with IAS Context Control

Integral Ad Science (IAS), the global leader in digital ad verification, announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, including the sentiment and the emotional…

Otto Berkes Joins Integral Ad Science Board of Directors

Integral Ad Science (IAS), the global leader in digital ad verification, announced that Otto Berkes, Chief Executive Officer at Acendre, has joined its board of directors effective August 26, 2020. Berkes brings a wealth of experience to the IAS board with expertise in business and building innovative technology solutions. As an Xbox co-founder, Berkes had an 18-year career at Microsoft where he drove groundbreaking hardware and software innovation in computer graphics, home entertainment, mobile devices, and cloud…

IAS Rebrands Its Media Quality Metric to “Quality Impressions”

Integral Ad Science (IAS), the global leader in digital ad verification, announced the rebrand of its MRC accredited metric "Qualified Ads" to "Quality Impressions". IAS's Quality Impressions represent a proprietary set of metrics that help ensure media quality transparency. To qualify as a Quality Impression, an ad unit must be viewable, by a real person, in a brand-safe and suitable environment - all within a campaign's correct geographical parameters. Marketing Technology News: Taboola and Outbrain Call off Their…

IAS Introduces ‘Context Control’, Giving Advertisers True Control Over the Context of Their Digital Ad Placements

Integral Ad Science (IAS), the global leader in digital ad verification, announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

IAS and Channel Factory Announce Channel Science the First of Its Kind Combined YouTube Product for Brand Safety

Advertisers Can Now Seamlessly Monitor Their YouTube Campaigns With the First Brand Safe & Performance Driven Inclusion List Integral Ad Science (IAS) and Channel Factory announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized. More than ever before, advertisers are searching for ways to…

IAS and Amino Payments Partner to Bridge the Transparency Gap in Programmatic

Advertisers will now have end-to-end visibility into media quality and financial transaction data Integral Ad Science (IAS) today announced Total Visibility, an industry-leading partnership with Amino Payments to offer the first solution in programmatic buying showing advertisers the true cost of qualified media. Total Visibility gives advertisers both impression-level financial insights and media quality verification to optimize campaigns in real-time. Now more than ever, marketers are looking for ways to ensure their…