Publishers using FreeWheel‘s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral …
BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering
Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
Five Video Marketing Blogs You Should Read
Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To …
IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading …
AdColony Announces Full Compatibility with IAS, Double Verify and MOAT
New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the …
Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability
Using Integral Ad Science’s Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory …
Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability
The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad …
InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising
Advertisers Can Now Leverage IAS Firewall Tags to Run In-App Vast Video Supply on InMobi Exchange InMobi, an independent mobile …
The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools
Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy …
Brands Beware: Violence was the Riskiest Brand Safety Category in H1 2017
Nearly a third of impressions flagged for objectionable content were flagged for violence, according to the latest Integral Ad Science …