Mobile Advertising Company Creates an Additional Layer of Protection, Transparency and Measurement AdColony, the mobile performance marketplace, announced that after …
What If the Key to Return on Digital Ad Spend Was Hiding in Plain View?
Advertisers now have the ability to understand how viewability and time-in-view truly impact consumers and drive conversions. Online Conversion Lift …
Tony Lucia Named Chief Technology Officer at IAS
Integral Ad Science (IAS) announced that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, …
Data Privacy Moves to Top of the Priority List for Advertisers
IAS Industry Pulse Report Explores Top Priorities and Opportunities For 2019 Fifty-six percent of advertisers who participated in Integral Ad …
Lisa Utzschneider Joins IAS as Chief Executive Officer
Current CEO Scott Knoll Will Move into an Advisory Role Integral Ad Science (IAS) announced that Lisa Utzschneider will join …
New Media Quality Report Includes Time-in-View Metrics to Explore Consumer Attention
The H1 2018 IAS Media Quality Report Released Offers an Updated Industry Snapshot of Viewability, Fraud, Brand Safety, and New …
Integral Ad Science and FreeWheel Partner to Provide Publishers with a Global Solution to Measure Premium Video Inventory Against Viewability, Brand Safety and Fraud
Publishers using FreeWheel‘s video monetization platform now have a simple solution for verifying and protecting their digital video inventory. Integral …
BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering
Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has …
Simplaex Partners with Integral Ad Science for Brand Safety, Viewability and Ad Fraud Measurement
Simplaex Has Chosen the Global Leader in Measuring Media Quality to Provide Greater Ability to Measure the Quality of Mobile Campaigns …
Vista Equity Partners to Acquire AdTech Leader, Integral Ad Science (IAS)
Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech …
Five Video Marketing Blogs You Should Read
Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To …
IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety
The Trade Desk, DoubleClick Bid Manager, Oath, Viant’s Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading …
AdColony Announces Full Compatibility with IAS, Double Verify and MOAT
New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the …
Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability
Using Integral Ad Science’s Automated Real-Time Platform, Local Media Consortium Members Can Seamlessly Eliminate Impression Waste, Streamline Workflow, Improve Inventory …
Local Media Consortium Partners with Integral Ad Science to Deliver Better Results to Members for Brand Safety, Ad Fraud, and Viewability
The Local Media Consortium (LMC), a strategic alliance of leading local media companies, today announced a new partnership with Integral Ad …
InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising
Advertisers Can Now Leverage IAS Firewall Tags to Run In-App Vast Video Supply on InMobi Exchange InMobi, an independent mobile …
The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools
Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy …
Brands Beware: Violence was the Riskiest Brand Safety Category in H1 2017
Nearly a third of impressions flagged for objectionable content were flagged for violence, according to the latest Integral Ad Science …