Banner Before Header
Browsing Tag

Intelligent Marketing Platform

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance expectations, new research from Simple and the Australian Marketing Institute has found. A significant majority (59%) of marketers report responsibility for managing the customer experience now rests with the chief marketing officer or marketing team at their organization, according to the study, Marketing Resource Management…

Simple Brings Microsoft-Powered Intelligent Marketing Platform

Simple Will Leverage Microsoft's Technology to Power It's Intelligent Marketing Platform as It Transforms How Brands Use Artificial Intelligence to Create Exceptional Customer Experiences Simple, a leading Agile Marketing and Marketing Resource Planning Platform, announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power its Intelligent Marketing Platform, aiming to disrupt Marketing Resource Management software market. Among the first independent software vendors to build atop the…