Browsing Tag

Intelligent Tracking Prevention

Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic Creative Without Third-Party Cookies

The Industry’s Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access Jivox, the leader in personalized digital marketing, announced today that Jivox IQiD™, a breakthrough technological solution for user identity, enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers. With this first-party deterministic identity graph, brands are empowered to build 1:1 relationships with individual…

Marin Software Announces Second Quarter 2019 Financial Results

Marin Software Incorporated, a leading provider of digital marketing software for performance-driven advertisers and agencies, announced financial results for the second quarter ended June 30, 2019. "Marin strengthened its balance sheet during the second quarter and continued to expand support for emerging channels such as Amazon, LinkedIn, and Apple Search Ads," said Chris Lien, Chief Executive Officer of Marin Software. "We are also helping navigate significant industry changes such as Intelligent Tracking Prevention,…

Anti-Tracking Spirals on the Horizon: Get Ready for the Next Episode

There is no doubt that a battle between tracking solutions and anti-tracking algorithms is ongoing. Even though cookies are very useful for online retailers, we live in a world where privacy has become pivotal and the center of attention for browser developers. In fact, this spring Safari, Firefox, and Chrome presented some changes in this domain. Possibly, we saw that coming. But what are these changes and how will they affect affiliate tracking? Let’s analyze it. Is tracking prevention a fact of life now? Late April,…

Death of The 3rd Party Cookie

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They differ from first-party cookies because they are placed by an object on the page (e.g. an ad) that originates from a different domain than the one you are visiting. So if you visit, say, Macy’s website, Macy’s can place a first-party cookie to collect data about your visit. But if you visit a…