Browsing Tag

interactive entertainment

eko Welcomes Hershey into Camp By Walmart with First Branded Integration

eko and Hershey Bring New Halloween Activities to Camp By Walmart for a Safe and Socially-Distant Season eko, the leader in choice-driven entertainment, announced that Hershey has joined Camp by Walmart as the first branded integration in the star-studded virtual camp. Powered by eko and presented by Walmart, Camp by Walmart offers interactive online activities to keep families and kids active, creative, and engaged, and now includes Halloween activities presented by Hershey. As part of this integration, audiences can…

Zynga Appoints Noel Watson to Board of Directors

Zynga Inc., a global leader in interactive entertainment, announced that Noel Watson, Chief Financial Officer at TrueCar Inc., joined the company's Board as an independent director. A skilled executive with a wealth of experience in building digital services and leading teams, Noel Watson becomes the ninth member of Zynga's Board of Directors. "Noel brings to Zynga more than 20 years of successful financial and operating leadership," said Frank Gibeau, Chief Executive Officer at Zynga. "His extensive experience…

Zynga Launches Word Pop, a Voice Game Based on Words With Friends, Exclusively for Amazon Alexa

Zynga Inc., a global leader in interactive entertainment, announced the launch of Words With Friends Word Pop (Word Pop), a new voice game based on Words With Friends, exclusively for Alexa. Marketing Technology News: Ingenico North America Reenforces Commitment to Customer Delivery Word Pop is an entirely new take on classic Words With Friends style play. In the game, Alexa challenges players to create as many words as possible from a six-letter bank, through a series of one-minute sessions. Players must say or spell…