Browsing Tag

interactive video platform

Octopus Interactive Announces International Expansion and Continued Rideshare Rebound

Tablet-based Rideshare Ad Platform Anticipates Growing Demand for Premium Video Inventory Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles, announced further international expansion, new capabilities and evidence of continued recovery in the rideshare economy as the company prepares for accelerating demand in 2020 and 2021. The expansion comes as Octopus’ viewership and engagement metrics continue to recover from the initial shock of the Covid-19 pandemic, with screen…

Octopus Appoints Media Industry Veteran Bennett Fogel as Chief Commercial Officer

Octopus Interactive, the leading rideshare advertising platform, has appointed Bennett Fogel as the company's new Chief Commercial Officer. Bennett joins Octopus from Aura Financial, a fintech small dollar lending platform where he was Chief Revenue Officer. Prior to Aura, Bennett was the Chief Revenue Officer of NCM, the nation's leading Cinema Network. While at NCM, he implemented new strategies that successfully positioned the network to compete for premium video budgets across national, local and digital platforms…

MarTech Interview with Marika Roque, COO at KERV Interactive

"Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around." Tell us about your role and the team/technology you handle at KERV. This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product. My current focus is on making sure the way we are currently packaging up our technology matches with what the market is looking for while also building…

Clicktivated Brings Travel Brands and Tourists Closer Together Through Immersive Video Technology

New Partnerships with Tourism and Travel Brands Expand Clicktivated’s Reach and Increase User Engagement Clicktivated, an interactive video platform that seamlessly connects viewers to locations and information in video as they watch, announced new partnerships with tourism brands including Pure Michigan, Louisiana Travel, Explore Edmonton, Daytona Beach, and Visit Saint Paul to help viewers explore destinations through video and easily find information about individual locations and activities unique to each destination.…