interests Archives — MarTech Series

Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals

Native & Programmatic Advertising prweb - February 14, 2025

Identity Resolution Platforms: Why B2B Marketers Should Adopt These Tools

Account Based Marketing MTS Staff Writer - July 8, 2024

Creating Engaging Ad Formats for the Modern Consumer

Customer Experience Management MTS Staff Writer - June 20, 2024

How to Create Winning Programmatic Ad Campaigns?

Analytics MTS Staff Writer - May 27, 2024

Best Practices for Ensuring Brand Safety in Programmatic Advertising

Analytics MTS Staff Writer - April 16, 2024

The Impact of Inaccurate Data on Effective Personalization

Customer Experience Management MTS Staff Writer - February 15, 2024

Using Intent Data to Crack the Buyer’s Journey

AI/ML Jennifer Ross - November 10, 2023

DSP Ad Platforms Today and How They’ve Evolved Over the Years – State of DSP Today

Content MTS Staff Writer - September 15, 2023

Understanding the Benefits of Amazon Marketing Cloud

Analytics MTS Staff Writer - August 21, 2023

CoHost Debuts Advanced Audience Demographics for In-Depth Podcast Listener Analysis

Analytics Business Wire - August 10, 2023

Global Digital Ad Spend Trends and Best Practices

E-Commerce and Mobile Commerce MTS Staff Writer - May 10, 2023

How Neural Networks and Managed Services Platforms Enable Better Ad Placement

Analytics MTS Staff Writer - April 28, 2023

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