Browsing Tag

IoS

Gaming Marketers Flock to Android Ahead Of iOS IDFA Changes, Driving 120% Spike In Install Costs According To Liftoff’s Casual Gaming Report

The new report also sees opportunities for marketers in global regions, and the rise of high-performance ad formats as marketers look to reach users in new ways Liftoff, a global performance-based mobile app marketing optimization platform, today released its first report dedicated to casual gaming. The COVID-19 pandemic caused a spike in mobile gaming -- and increased competition for marketers -- as consumers searched for new ways to pass the time in self-isolation. Notably, Liftoff finds a steep increase in costs on…

Jetfuel Proves Influencer Marketing Outcomes Can Be Measurable While Ranking High on 10 of AppsFlyer’s Leaderboards for Performance…

Lading influencer marketing platform, Jetfuel announces its unprecedented rankings in 10 categories of AppFlyer's performance marketing leaderboard. Influencer marketing has long been criticized as a black box for advertisers who want to see measurable outcomes for their expenses. Jetfuel's high rankings in 10 categories of AppsFlyer's Performance Index XII, which has been ranking the top media sources in mobile advertising since 2015, demonstrate that not only can this kind of marketing be measurable, it can provide…

LoopChat Announces the Release of Campus Lounge, a Voice Chat Room Feature

LoopChat, the leading college social media platform, announced the release of Campus Lounge, a voice chat rooms feature now available in the LoopChat app. This marks a significant step towards ensuring that different college communities on LoopChat come together at any time of the day to discuss any topic of interest. Marketing Technology News: MarTech Interview with Robert Glazer, CEO at Acceleration Partners Campus Lounge allows people to gather in voice chat rooms to discuss any issue. It provides some hierarchy…

OneLogin Named a Technology Leader in Access Management in KuppingerCole’s Leadership Compass Report 2021

OneLogin, a global leader in identity and access management (IAM), has been named a leader in KuppingerCole’s Leadership Compass Report 2021 for Access Management. The Leadership Compass is based on innovation and product features, as well as market reach for on-premises, cloud, and hybrid access management platforms. OneLogin earned ‘Strong Positive’ for innovation - the highest ranking possible. KuppingerCole also acknowledged OneLogin as ‘Positive’ for market position, financial strength, and a good partner ecosystem.…

AI Memory App, Vid to Launch on iOS and Android

Launch comes after a funding round of over $10 million USD, with NGC Ventures as a key investment partner Vid, a video-centric social media app that allows users to control their data and monetize their memories, announced its upcoming launch on iOS and Android. Established in January 2017, Vid uses AI and blockchain technology to enable its users to create privacy-protected video content while allowing users to monetize content and retain 100 percent of advertising revenue. The launch comes after a funding round of over…

AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

Exclusive collaboration combines Flexibits's state-of-the-art app technology with AccuWeather's superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather's weather…

Ad Security Predictions for 2020

Potential Threats in Augmented Reality Ads Augmented Reality (AR) isn’t a new concept, but it’s very much exploded in popularity in the last few years, with increased use on various social media platforms, and the massive success of Nintendo’s “Pokemon Go!” mobile gaming app. Up until recently, AR experiences required apps to deliver them, but with the emergence of WebAR technology, that’s all changing. WebAR allows users to have AR experiences directly via a web browser, without the need for a specific app, and it’s easily…

Edison Mail, the Most Popular Independent Email App Now Available for Mac — Giving Consumers Control Over Privacy & Ads

Americans Spend Almost Six Hours per Day Checking Email; Edison Mail for Mac Offers Faster, Secure, and Intuitive App That Connects to Unlimited Accounts and Relieves Inbox Stress. Edison Mail, the award-winning AI-based independent mail app for secure mailbox management on iOS and Android, announced its highly anticipated launch debut on Mac computers. Engineered from the ground up to eliminate common frustrations with desktop email, Edison Mail for Mac offers the app’s celebrated functionality to fight email overload in…

Top 5 Best Mobile App Development Agencies in Bahrain

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI. Bahrain is one of the leading hubs for mobile app development agencies, with a diverse list of the international client base. Read More: It’s Time for AdTech to Get…

ICYMI: 5 Key Takeaways from Marc Benioff’s Chat with Apple CEO Tim Cook

Here's a quick snapshot of the tête-à-tête between Marc Benioff, Co-CEO of Salesforce and Tim Cook, CEO of Apple. It was a pleasure hearing Tim reveal about Apple's growth as an Enterprise Mobile App platform and how it leverages Salesforce Cloud to ignite creativity and to drive productivity in almost every Fortune 500 company. The Past, Present, and Future of Apple: Keep Innovating and Yet, Stay True to Values Tim said that innovation is key to progress but it's not enough to just innovate. Values, such as embedding…

PWA Store Adds Cool New App Categories to its Store

PWA Store, users' first choice to download progressive web apps, now introduces a bunch of cool new app categories to its store. Apps on the PWA store can be downloaded on multiple mobile devices including iOS, Android, and more. Their latest update has added over 10 new categories of apps and hundreds of apps are being added to it by the minute. Also Read: CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI. PWA Store has app categories like business, charity, fashion etc. There…

WeRecover Launches Addiction Treatment Search Engine App for iOS And Android

Addiction treatment search engine WeRecover announced the launch of the WeRecover app for both iOS and Android. WeRecover is a venture-backed technology company committed to  broadening access to care for addiction treatment. They have helped thousands of people find treatment through their website since they launched in 2018. Today, their B2C treatment search engine (MATCH), and new B2B admissions portal (MAP), are now available together via the WeRecover mobile app. WeRecover COO…

MarTech Interview with Alan Braun, CEO at Ingage

"We will continue to see disruption in the content marketing space as we focus our strategies on bringing content to where the eyeballs are" Tell us about your role and journey into Marketing Technology. How did you arrive at Ingage? I joined Scrollmotion as Chief Technology Officer in 2016 and six months later was named Chief Executive Officer.  Now called Ingage(formerly Scrollmotion), the company is focused on interactive content creation that empowers businesses to connect with customers in a whole new way, and is best…

Adobe Fortifies Tech Offerings with New Identity Authentication Protocols

The Company Announces a Host of Features for Banks, Financial Institutions, and HR Teams. They Are Also Rolling out Enhanced Attributes for Document Security and WFM To begin with, Adobe Sign will now be integrated with Government Authentication! Adobe’s customers that leverage Adobe Sign to capture their customer’s information will no longer need to validate customer identity. Adobe Sign’s iOS or Android application allows users to upload their picture and a Government ID that gets verified in Adobe’s Cloud. Sign uses a…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Hootsuite Completes A Decade Of Continuous Innovation and Customer Success Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Accenture…

Can Google’s Flutter Truly Solve the Developer Nightmare of Cross-Platform Application Programming?

Flutter Is Google’s On-The-Go Development Environment Through Which Application Programmers Can Build Apps for Both Android and iOS. Google, yesterday held a developer conference in London to announce the release of Flutter 1.0. Initially launched in February 2018, Flutter is now out of the Beta stage. Google is calling it its own ‘UI Portable Kit,’ promising the developer community that via Flutter they can build applications for both Android and iOS operating systems. The short of it is that Mobile Application…

Fishbowl Updates Boxstorm Mobile App for Device Independent Inventory Management

iOS Version Available Now; Android in a Few Weeks Fishbowl released an updated mobile version of Boxstorm, the first free online inventory management solution that integrates with QuickBooks Online, for iOS and Android devices. Fishbowl released an updated mobile version of Boxstorm, the first free online inventory management solution that integrates with QuickBooks Online, for iOS and Android devices. “The update adds sales and customer management modules and other features to help our customers close sales…

Google Launches a Free Business Application for Small and Medium Enterprises

This Promising Move by Google Helps It Garner Positive User Sentiments and Reinforce Brand Value On November 14, 2018, Google announced the launch of its brand new application that is specially tailored for small and medium businesses. This development from Google seems to have emerged due to a global trend in how businesses are being conducted today. Consumers are increasingly searching for information over the internet about eateries, stores and recreational places, among others. Google has now opened a channel for…

Google Discover Feed to Show Instead of Search Box When Mobile Users Type Google.Com

Smartphone Users Accessing Google.Com on Their Browsers Will See Google Discover by Default  Global Search Engine Leader, Google, is rolling out its Discover (feed) on the website for both Android and iOS devices. The IT Giant hasn’t commented on the release of this functionality for PC browsing. Google renamed its ‘Feed’ feature from Google Feed to Google Discover last month as a part of the company turning 20! Google Discover enables users to explore information about areas of their interest. Google Search users will…

Apple and Salesforce Join Forces to Deliver the Best Business Experiences

The Collaboration Seeks to Usher in a Plethora of Powerful Business Applications and Customer Experiences Global CRM leaders Salesforce and Apple’ iOS are collaborating. Salesforce is already redesigning its iOS application to provide an enhanced experience for its users. Salesforce wants to optimize its application to better suit the native mobile platform –add new features and launch powerful business applications. The partnership will also facilitate Salesforce developers to develop their own native…