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Jason VandeBoom

ActiveCampaign named to Best Places to Work for Second Consecutive Year

ActiveCampaign, the leader in Customer Experience Automation, announced it ranked 12th out of 100 companies on Built In Chicago's list of Best Places to Work in 2020. Since Built In Chicago named ActiveCampaign to its inaugural list of Best Places to Work in 2019, the company has maintained its award-winning culture while adding over 300 employees. The company's now over 550 employees enjoy benefits such as free catered lunches, free public transportation including Divvy bikes, open vacation, and open work from home…

ActiveCampaign Announces Integration on Salesforce AppExchange

ActiveCampaign and Salesforce customers can now better align sales and marketing teams while automating unique customer experiences ActiveCampaign, the Customer Experience Automation company, today announced it has launched an integration on Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in new ways. By connecting ActiveCampaign and Salesforce, businesses can align and automate marketing and sales teams while improving customer experiences at scale. Marketing…

ActiveCampaign Hires Cory Snyder to Expand its Rapidly Growing Partner Program

Joins Expanding Team of Martech Talent as the Company Reaches New Growth Milestones ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced Cory Snyder joined the team as the Director of Channel Sales. He joins the more than 100 employees who have joined the team this year alone, reaching more than 400 employees around the globe. Cory brings more than 20 years of sales experience with deep knowledge in building and growing channel programs. Prior to joining…

ActiveCampaign Brings Multichannel Integrated Marketing for Small Businesses with Conversations

New Conversational Marketing Platform Built on ActiveCampaign to Help Businesses Create Better Experiences for Their Customers ActiveCampaign, the leader in intelligence-driven sales and marketing automation for small businesses, announced the general availability of Conversations, unlocking multichannel communications to influence the entire customer experience. Now, small businesses can seamlessly bring their Conversations into ActiveCampaign and leverage its industry-leading automations to create unique experiences for…

ActiveCampaign Invests $10 Million in Brazil Helping Small Businesses to Get the Tools They Need to Grow Their Business

ActiveCampaign has grown organically 40% year over year in Brazil as small businesses are looking to save time by adopting marketing automation to create personalized customer experiences and improve internal processes. By investing directly in Brazil, ActiveCampaign can give small businesses even more resources -- from education, to online communities, local customer success reps, and more -- so they can focus on growing their business. “We’re on a mission to give all businesses around the globe access to the best tools so…

ActiveCampaign Launches Abandoned Cart for WooCommerce Users to Improve Conversion Rates

New ActiveCampaign for WooCommerce Plugin Expands Functionality for WooCommerce Users ActiveCampaign, a leader in intelligence-driven sales & marketing automation, announced it deepened its WooCommerce integration with the ActiveCampaign for WooCommerce plugin. Now, WooCommerce users can automate abandoned cart emails directly in ActiveCampaign, via the plugin, encouraging shoppers to complete purchases. More than 75% of online shoppers abandon purchases, but it's possible to win back those shoppers. When you reach…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

ActiveCampaign Appoints Tony Newcome As Chief Technology Officer

Technology leader brings experience from Salesforce and ExactTarget to ActiveCampaign ActiveCampaign, a leader in intelligence-driven sales and marketing automation, announced Tony Newcome has joined the company as Chief Technology Officer. He brings more than 15 years of engineering experience, with more than 10 years in the martech space. Tony joins ActiveCampaign from his role as an SVP of Engineering at Salesforce, where he spent more than four years leading engineering teams. Prior to his time there, Tony spent…