Jeff Greenfield

Leading Cross-Channel Advertising Measurement Outcome Provider Commits to Site Safety with the Leading Crowdsourced Security Company C3 Metrics, a global leader in cross-channel advertising measurement and accountability, announced the launch of a Bug Bounty Program with Bugcrowd, a pioneer in crowdsourced security, to ensure the security of its customer data. A Bug Bounty Program is a crowdsourced initiative that rewards individuals for independently discovering and reporting software bugs in an organization’s…

Tell us about your role and journey into technology. How did you co-start C3 Metrics? While working in the world of product placement and branded entertainment, I was lucky enough to meet my C3 Metrics Co-Founder Mark Hughes.  A marketing legend, Hughes convinced a town to rename themselves from Halfway, Oregon to Half.com Oregon, creating both the first ‘dot-com’ town and one of the most memorable company launches. The worldwide attention attracted eBay and shortly thereafter Half.com was acquired. With the release of…