Browsing Tag

Jeff Wender

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between…

Hearst Television And Nielsen Reach Agreement For Local & National TV, Audio Ratings And Insights Services

Nielsen and Hearst Television announced a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services. The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, "Matter of Fact with Soledad O'Brien," and for Litton Entertainment educational programming, as well as PPM-based Audio Ratings for Baltimore radio stations WIYY-FM and WBAL-AM. "Nielsen is an important…

Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement

Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across all Meredith Local Media Group television stations and markets. The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza, an advanced, easy-to-use sales tool that enables …