Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza
The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza, an advanced, easy-to-use sales tool that enables Meredith to offer clients granular insights about its customers, media consumption, and the competitive landscape. Rhiza is powered by Nielsen ratings and buyer behavioral data, along with robust third-party datasets which makes it easier for media buyers and sellers to identify current and new customer segments by location and demographics.
“Meredith has been a leader in offering local advertisers new and innovative ways to reach its desired audiences,” said Jeff Wender, Managing Director, Nielsen Local. “We are delighted to continue our longstanding support of Meredith, and look forward to introducing new measurement insights and services to further their commercial strategies. The renewal of Nielsen services demonstrates the belief that Meredith has in the enhancements we are making to both our local TV services and how our data and services impact its bottom line.”
“We are pleased to continue our relationship with Nielsen as a trusted business partner,” said Doug Lowe, Executive Vice President, Meredith Local Media Group. “Nielsen’s suite of data, products, and insights have a major impact on how our business runs and we look forward to moving our business forward with them over the next several years.”
Nielsen Holdings plc is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries.
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