Browsing Tag

Meredith

Meredith Corporation Names Diane L. Parker Vice President Of Diversity And Inclusion

Meredith Corporation, the leading brand-led multi-platform media company – engaging nearly 95 percent of all U.S. women and more than 150 million digital consumers – announced that Diane L. Parker has been named Vice President of Diversity and Inclusion, effective January 28. Parker will lead Meredith's diversity and inclusion initiatives and programming across all locations and businesses. She succeeds Shona Pinnock, who left Meredith in the fall of 2020 for a new opportunity. Parker will report to Senior Vice President of…

Meredith Corporation Names Erica Jensen Senior Vice President & Chief Communications Officer

Meredith Corporation – the leading brand-led multi-platform media company reaching 95 percent of all U.S. women and more than 150 million digital consumers – announced that Erica Jensen has been named Senior Vice President and Chief Communications Officer, effective January 29. Jensen succeeds Art Slusark, who retired in November 2020. Jensen will advise Chairman and CEO Tom Harty and Meredith's senior leadership team on communications strategies for the organization and will oversee all external and internal…

Meredith Corporation Promotes Alysia Borsa to President of Meredith Digital

Meredith Engages Nearly 95 Percent of U.S. Women and Over 150 Million Digital Consumers Meredith Corporation's newly promoted National Media Group President Catherine Levene announced two key executive leadership appointments: Alysia Borsa has been elevated to President of Meredith Digital from Chief Business and Data Officer, succeeding Levene, and Amanda Dameron has been named Chief Digital Content Officer, a newly created position overseeing the digital content and strategy for the company's category-leading brands,…

Meredith Corporation Launches Meredith Data Studio

Data Studio’s Suite of Offerings Includes Full-Service Data Solutions, Predictive Analytics, Paid Consulting and Self-Service Tools Meredith Corporation, the leading brand-led media company reaching more than 190 million American consumers and nearly 95% of all U.S. women, launches its Meredith Data Studio, a suite of advertising solutions leveraging the company’s vast, proprietary, first-party data and predictive insights capabilities to help inform its partners’ marketing, product and business strategies. The offerings…

Meredith Corporation Teams Up With Kroger

New Data Integration Lets CPG Advertisers Target In-Market Consumers and Directly Measure Sales Impact Meredith Corporation, the leading multi-platform media company focused on women announced that it is teaming up with The Kroger Co.'s media advertising business, Kroger Precision Marketing (KPM), to offer a new integrated media service that will help CPG brands make advertising more shoppable. Meredith's offering provides brand advertisers access to Kroger's first-party purchase data and custom audience segments to power…

Litmus Debuts New Features to Reduce Email Development Time by 75%

New capabilities accelerate campaign creation, collaboration, and analysis to more rapidly iterate email strategy Litmus, a leader in email marketing, announced today at Litmus Live Everywhere, the premier conference for email practitioners and marketing leaders, new capabilities and updates to its email platform. The new features include Visual Editor in Litmus Builder, Email Analytics enhancements, easy sharing of complex and multi-email campaigns, and advanced usage reporting. These new capabilities enable marketers to…

Meredith Expands Traditional Home With New Subscription Model

Meredith announces new name for Special Interest Media group as Meredith Premium Publishing Meredith Corporation announced that it has begun making Traditional Home available for home delivery via the Meredith Magazine Store, beginning with the Fall/Winter 2020 issue. The quarterly continues to be available at newsstands with a $12.99 cover price. "We're thrilled to provide annual and biannual subscriptions to readers of this beloved home brand," said Doug Olson, President, Meredith Magazines. "Offering consumers home…

Meredith Names Deborah Collura Vice President/GM Of Atlanta TV Duopoly

Meredith Corporation announced new Vice President and General Managers at its television stations in Atlanta and Mobile. Deborah Collura has been named Vice President and General Manager of WGCL CBS 46 and WPCH Peachtree TV – Meredith's duopoly in Atlanta – effective immediately. "Deborah has a proven track record of ratings excellence and market-share success," said Patrick McCreery, Meredith Local Media Group President. "She has a passion for journalism and multi-media content innovation that has led to multiple…

Digital Media Expert Greg Coleman Appointed To Meredith Board

The Meredith Corporation Board of Directors on May 12, 2020, appointed Greg Coleman to the Meredith Board as a Class I Director, effective at its next Board meeting in August 2020. Coleman will stand for election for a full three-year term expiring in November 2023 at Meredith's Annual Shareholders Meeting in November 2020. Coleman currently is a Board advisor for BuzzFeed and previously served as the digital media company's President. Most recently, Coleman was the President of advertising technology company Criteo. He…

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

Ad-Juster Announces COVID-19 Support Program for Publishers

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

Meredith Corporation Provides Business Update And Response To COVID-19

Meredith Corporation, the leading multi-platform media company reaching more than 190 million American consumers and 95 percent of all women in the U.S., today provided an update on the impact of the COVID-19 pandemic on the company. "With most of our employees working remotely, the Meredith team has risen to the challenge and continues to successfully serve our clients and consumers and demonstrate the enduring value of Meredith," said Meredith President and Chief Executive Officer Tom Harty. "Traffic to our digital…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Meredith Corporation Board Elects Don Baer Lead Independent Director

Meredith Corporation announced that the Meredith Board of Directors has elected Donald A. Baer as Lead Independent Director, effective Feb. 1, 2020. Baer has been a member of the Meredith Board since 2014.  In his new role, Baer will collaborate with Chairman Steve Lacy, Vice Chairman Mell Meredith, and President and CEO Tom Harty on setting agendas for Board meetings, including executive sessions; facilitate discussion among the independent directors on key issues outside of Board meetings; and provide advice and counsel…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada. "At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens…

VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

Media Giant Meredith Corporation Selects Nasuni To Help Move Traditional On-Premises File Infrastructure To Amazon Web Services

Meredith cut CapEx costs significantly, eliminating traditional backup and reducing its on-premises NAS infrastructure by 80% Nasuni, a leading provider of cloud file services, announced that Meredith Corporation, the No. 1 magazine operator in the U.S. and owner of brands such as PEOPLE, Better Homes & Gardens, InStyle, REAL SIMPLE and Parents, moved to Nasuni to deliver a global file system on Amazon Web Services (AWS). AWS supports industry leaders like Meredith with scale, multi-site file sharing and powerful cloud…

Meredith National Media Group Announces New Brand Leadership Roles

Leading digital media and marketing company, Meredith Corporation has announced a series of new leadership roles for some of its leading National Media Group brands. These new roles include: Liz Vaccariello, VP/Editor-in-Chief of Real Simple – Previously the VP/Editor-in-Chief of Parents, Vaccariello will now head one of the premier titles in the women's lifestyle space. Vaccariello will continue to serve as Content Director for multiple Meredith brands, along with Stephen Orr, VP/Editor-in-Chief of Better Homes…

Meredith Reports Strong Advertising Revenues in 4th Quarter; Trends Remain Strong

National Media Group Advertising Revenues Exceeded Expectations in 4th Quarter; Trends Remain Strong Meredith Corporation – the leading media and marketing company with national brands serving 115 million unduplicated American women, including nearly 90 percent of U.S. millennial women; 150 million digital monthly unique visitors; a paid subscription base of 42 million; and 30 million viewers via 17 local television stations in fast-growing markets – today reported fiscal 2019 fourth quarter and full year results. "Our…