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Meredith

Meredith Names Deborah Collura Vice President/GM Of Atlanta TV Duopoly

Meredith Corporation announced new Vice President and General Managers at its television stations in Atlanta and Mobile. Deborah Collura has been named Vice President and General Manager of WGCL CBS 46 and WPCH Peachtree TV – Meredith's duopoly in Atlanta – effective immediately. "Deborah has a proven track record of ratings excellence and market-share success," said Patrick McCreery, Meredith Local Media Group President. "She has a passion for journalism and multi-media content innovation that has led to multiple…

Digital Media Expert Greg Coleman Appointed To Meredith Board

The Meredith Corporation Board of Directors on May 12, 2020, appointed Greg Coleman to the Meredith Board as a Class I Director, effective at its next Board meeting in August 2020. Coleman will stand for election for a full three-year term expiring in November 2023 at Meredith's Annual Shareholders Meeting in November 2020. Coleman currently is a Board advisor for BuzzFeed and previously served as the digital media company's President. Most recently, Coleman was the President of advertising technology company Criteo. He…

Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

Ad-Juster Announces COVID-19 Support Program for Publishers

Ad-Juster, which serves +110 publisher clients, including over half of the top-100 Comscore-ranked web publishers, will reduce fees by one-third for all customers Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers, announced  the launch of a COVID-19 support program for current customers. Through the program, any Ad-Juster client will be eligible to receive a 33% discount, applicable to their total monthly fees for May, June and July 2020. The discount is being extended by Ad-Juster’s parent…

Meredith Corporation Provides Business Update And Response To COVID-19

Meredith Corporation, the leading multi-platform media company reaching more than 190 million American consumers and 95 percent of all women in the U.S., today provided an update on the impact of the COVID-19 pandemic on the company. "With most of our employees working remotely, the Meredith team has risen to the challenge and continues to successfully serve our clients and consumers and demonstrate the enduring value of Meredith," said Meredith President and Chief Executive Officer Tom Harty. "Traffic to our digital…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Meredith Corporation Board Elects Don Baer Lead Independent Director

Meredith Corporation announced that the Meredith Board of Directors has elected Donald A. Baer as Lead Independent Director, effective Feb. 1, 2020. Baer has been a member of the Meredith Board since 2014.  In his new role, Baer will collaborate with Chairman Steve Lacy, Vice Chairman Mell Meredith, and President and CEO Tom Harty on setting agendas for Board meetings, including executive sessions; facilitate discussion among the independent directors on key issues outside of Board meetings; and provide advice and counsel…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada. "At over 4,000 stores nationwide and increasingly online, Walmart shoppers continue to demonstrate their passion and loyalty for the style, quality and value of Better Homes & Gardens…

VidMob Partners With Meredith Corporation’s REAL SIMPLE To Produce & Distribute Original Digital Video Campaign To Benefit NYC…

First-Ever Collaboration Between Creative Tech Platform & Iconic Publishing Brand Will Raise Awareness and Drive Donations for Nonprofit's Holiday Gift Drive VidMob, a first-of-its-kind full stack creative technology platform, announced its first-ever partnership between its non-profit arm VidMob Gives and Meredith Corporation's REAL SIMPLE, to launch a digital video campaign on behalf of Win, the largest provider of shelter and safe, supportive housing for families in New York City. The campaign—donated in full by…

Media Giant Meredith Corporation Selects Nasuni To Help Move Traditional On-Premises File Infrastructure To Amazon Web Services

Meredith cut CapEx costs significantly, eliminating traditional backup and reducing its on-premises NAS infrastructure by 80% Nasuni, a leading provider of cloud file services, announced that Meredith Corporation, the No. 1 magazine operator in the U.S. and owner of brands such as PEOPLE, Better Homes & Gardens, InStyle, REAL SIMPLE and Parents, moved to Nasuni to deliver a global file system on Amazon Web Services (AWS). AWS supports industry leaders like Meredith with scale, multi-site file sharing and powerful cloud…

Meredith National Media Group Announces New Brand Leadership Roles

Leading digital media and marketing company, Meredith Corporation has announced a series of new leadership roles for some of its leading National Media Group brands. These new roles include: Liz Vaccariello, VP/Editor-in-Chief of Real Simple – Previously the VP/Editor-in-Chief of Parents, Vaccariello will now head one of the premier titles in the women's lifestyle space. Vaccariello will continue to serve as Content Director for multiple Meredith brands, along with Stephen Orr, VP/Editor-in-Chief of Better Homes…

Meredith Reports Strong Advertising Revenues in 4th Quarter; Trends Remain Strong

National Media Group Advertising Revenues Exceeded Expectations in 4th Quarter; Trends Remain Strong Meredith Corporation – the leading media and marketing company with national brands serving 115 million unduplicated American women, including nearly 90 percent of U.S. millennial women; 150 million digital monthly unique visitors; a paid subscription base of 42 million; and 30 million viewers via 17 local television stations in fast-growing markets – today reported fiscal 2019 fourth quarter and full year results. "Our…

TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements

With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of Advertising TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of cookies for advertisements. CEO Victor Wong is indicative that they are trying…

Todd Brown Promoted To Senior Vice President and Chief Revenue Officer for Meredith Local Media Group

Meredith Corporation announced that Todd Brown has been promoted to Senior Vice President and Chief Revenue Officer for the Meredith Local Media Group, effective immediately. In his new role, Brown will oversee advertising revenue growth and strategy across Meredith's station group. He will report to Meredith Local Media Group President Patrick McCreery. Brown has worked for KVVU-TV (FOX 5), Meredith's FOX affiliate in Las Vegas, for more than 16 years. He started as Local Sales Manager and worked his way up to Vice…

Meredith Corporation to Announce Its Plans to Extend Live Programming and New IGTV Programming at Inaugural Digital Content NewFronts West

Anna Faris of CBS Hit Comedy "Mom" and Host of "Anna Faris Is Unqualified" Podcast To Join Jess Cagle, Editor in Chief of PEOPLE and Editorial Director of Meredith's Entertainment Group, On Stage Meredith Corporation , the leading media and marketing company—which reaches 175 million Americans every month, including 80 percent of US millennial women—will announce expanded programming, including new shows for Instagram Live and a tighter focus on live programming for its PeopleTV brand, at the first-ever NewFronts West in …

The Benioffs Acquire the TIME Media Brand for $190 Million

Meredith Corporation Have Sold the 95-Year-Old Mass Media Group to Marc and Lynne Benioff Will this be the world's biggest Marketing Technology-Print merger? As the print versus digital divide widens, America woke up to the exciting news from the marketing technology landscape. Meredith’s TIME magazine, one of America’s most iconic news magazines, will now be a part of Marc Benioff’s stable. Just days ahead of the biggest and the most trailblazing marketing technology event on the planet – Dreamforce, Salesforce owner…

Nielsen And Meredith Corporation Renew Multi-Year Agreement For Local TV Audience Measurement

Agreement Includes Measurement for All Meredith Stations Including Advanced Audience-Based Buying Sales Tool, Rhiza Nielsen and Meredith Corporation, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across all Meredith Local Media Group television stations and markets. The agreement includes a range of audience measurement and analytical services including local buying behavior data from Nielsen Scarborough and Nielsen Rhiza, an advanced, easy-to-use sales tool that enables …

Apester Launches a Story Suite for Online Publishers and Businesses

Apester, the interactive storytelling platform, has launched a suite of story features that grants online publishers and businesses innovative engagement experiences inspired by social networks. With the new Story suite, online brands are now able to produce Instagram-like stories in minutes and seamlessly blend them into their sites without any need for a designer. Brands can distribute their stories across their online properties with the Story Strip, a carousel of your site's live Stories, located at the top of an…

Meredith Continues Aggressive Execution Of Time Inc. Integration Plan

Meredith Corporation the leading media and marketing company reaching 175 million Americans every month including 80 percent of U.S. Millennial women – announced several initiatives as part of its aggressive execution of an integration strategy outlined following its acquisition of the Time Inc. media brands, which closed on January 31, 2018. Meredith's strategy centers on four major initiatives: Conduct a portfolio review of all its media assets and divest those not core to its business; Improve advertising and…