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Jocelyn Brown

Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company

Company recognized for excellence in delivering real-time insights to help marketers maximize ROI Allocadia, the creators of the Run Marketing movement, was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and products who break through the crowded marketing, ad, and sales technology spaces. Allocadia was chosen for its ability to empower marketers with actionable insights into business alignment, ROI, and…

Allocadia Announces Winners of 2018 RunMarketing Awards

Team and Individual Winners Selected for Implementing Best Practices in Marketing Performance Management Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, announced the winners of the 2018 RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization by focusing on financial operations and management. Winners were chosen based on their vision and execution of programs that tie investments and…

Interview with Jocelyn Brown, VP, Customer Success, Allocadia

"I think there is going to be more tech (possibly soon followed by less,) a greater need for strong operations to support the explosion of tools and data, a focus on enablement as buyers require insight and intelligent discourse."Tell us a little bit about your role at Allocadia. I am the VP of Customer Success at Allocadia. The mission of my team is to make Marketing Performance Management real for our customers. That means working right alongside every customer as they move through their journey from purchase, to…