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John Bowser

Mediaocean & PremiumMedia360 Expand Partnership To Bring Productivity & Agility To TV Workflow

Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients. The expanded partnership will improve productivity for local broadcast buyers and sellers by automating the resolution of in-flight copy and buy discrepanices…

Media Industry Veteran, Cordie DePascale, Joins PremiumMedia360 as Chief Strategy Officer

PremiumMedia360, the global leader in advertising automation solutions, is pleased to announce Cordie DePascale, a highly accomplished AdTech industry executive, is joining the company as Chief Strategy Officer. Throughout his career, DePascale has served in leadership positions in direct response, broadcast, and digital advertising technologies. He comes to Premiummedia360 from Mediaocean, where he was Senior Vice President, responsible for the Connect & Lumina Planning applications. In that position,…

PremiumMedia360 Introduces CLIR, the First Automation Solution That Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and…

Groundbreaking Solution Makes It Easier for Advertising Sellers to Be Paid on Time and in Full for Advertising PremiumMedia360, the leading advertising data automation company, announced the immediate availability of CLIR, a revolutionary cloud-based solution that uses automation technology to bring greater visibility to advertising sales transactions, and enables television and radio advertising sellers to reclaim revenue that until now has been lost due to errors and discrepancies in the advertising sales process. CLIR…