Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients.
The expanded partnership will improve productivity for local broadcast buyers and sellers by automating the resolution of in-flight copy and buy discrepanices through a direct integration between Mediaocean’s broadcast buying systems and PremiumMedia360’s CLIR Flight, an integrated buyer and seller console for in-flight campaign monitoring and resolution.
Marketing Technology News: Atos Acquires Data Science Firm Miner & Kasch
The integration leverages CLIR Flight’s capabilities to synchronize buyer and seller data, enabling the parties to identify and resolve discrepancies and increase workflow efficiencies.
“The TV industry is now facing the tremendous task of reallocating billions of dollars– amounting to an incredible number of investment decisions – as fast as possible,” said Ramsey McGrory, CRO of Mediaocean. “Mediaocean’s partnership with PM360 brings much needed data automation to the reconciliation process so that buyers can move quickly, reduce wasted spend, and maximize their efforts.”
Marketing Technology News: MediaMath Partners with TVSquared to Deliver CTV Attribution
“Now more than ever, buyers need to be able to move fast, reduce waste, and do the most with the least,” says John Bowser, CEO of PremiumMedia360. “Our partnership with Mediaocean helps enable that by increasing data validity and clarity in the transactions that buyers and sellers rely on to deliver their campaign goals. CLIR Flight enables clean data from Mediaocean to be synched with data from seller systems to solve a multitude of campaign delivery issues and increase automation.”
Marketing Technology News: Yext and Olo Integration Serves Up Verified Menus to Boost Restaurant Discoverability in Search