PremiumMedia360

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

Amid rapid growth in 2020 and in anticipation of further transformation in 2021, PremiumMedia360, the advertising data automation company, has made three key hires to its leadership team. The executives are each filling newly formed roles. Chhavi Saxena, Vice President of Accounting and Finance. Saxena comes to her position with extensive experience in company-wide financial processes and strategic M&A, particularly in the advertising world. Most recently, she served as Senior Vice President of Finance for Agency EA,…

Mediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation. This comes at a time when agencies must find ways to be as productive, efficient and flexible to meet the needs of their brand clients. The expanded partnership will improve productivity for local broadcast buyers and sellers by automating the resolution of in-flight copy and buy discrepanices…

ProVantageX (PVX) and PremiumMedia360 (PM360) announced a partnership that will leverage PVX's local TV automation with PM360's data solutions software to create the most powerful stewardship engine in TV media. Marketing Technology News: Kount Named to Fast Company’s Annual List of the World’s Most Innovative Companies PremiumMedia360 is the only advertising data automation company currently offering innovative pre-flight and in-flight campaign reconciliation solutions. Through this partnership, PM360 will deliver…

PremiumMedia360, the global leader in advertising automation solutions, is pleased to announce Cordie DePascale, a highly accomplished AdTech industry executive, is joining the company as Chief Strategy Officer. Throughout his career, DePascale has served in leadership positions in direct response, broadcast, and digital advertising technologies. He comes to Premiummedia360 from Mediaocean, where he was Senior Vice President, responsible for the Connect & Lumina Planning applications. In that position,…

PremiumMedia360, the leading advertising data automation company that solves problems for broadcast media buyers and sellers, has hired two ad tech industry veterans, Michelle Clayton and Julie Giammattei.  Clayton has been named SVP of Client Services and Julie has joined the company as Implementation Director. Both executives began their careers at Donovan Data Systems, which later merged with Mediabank to become Mediaocean. In her new role at PremiumMedia360, Clayton will initially focus on agency relationship…

Groundbreaking Solution Makes It Easier for Advertising Sellers to Be Paid on Time and in Full for Advertising PremiumMedia360, the leading advertising data automation company, announced the immediate availability of CLIR, a revolutionary cloud-based solution that uses automation technology to bring greater visibility to advertising sales transactions, and enables television and radio advertising sellers to reclaim revenue that until now has been lost due to errors and discrepancies in the advertising sales process. CLIR…

Utilizing PremiumMedia360, Havas Edge Now Offers an Easy to Establish 2-Way Data Relationship with Its Television Media Partners Havas Edge announced the launch of a major addition to its media infrastructure for more seamless data communication with its TV vendors and third-party data partners. By implementing cutting edge software by media data hub company PremiumMedia360 ("PM360"), Havas Edge can now automate 2-way data flow for all transactional, planning and targeting data. "We are excited about this…

Sam Bhaumik Will Lead PremiumMedia360's Effort to Connect Networks and Media Publishers to the Company's Data Hub PremiumMedia360, the advertising data automation company, named Sam Bhaumik as chief solutions officer. Bhaumik will lead PremiumMedia360’s effort to connect networks and media publishers to the company’s data hub, which in turn creates a two-way seamless connectivity that automates the workflow to advertising agencies. Also Read: 6 Simple Ways To Drive ROI On Your Landing Pages “I am looking forward…