PremiumMedia360, the leading advertising data automation company that solves problems for broadcast media buyers and sellers, has hired two ad tech industry veterans, Michelle Clayton and Julie Giammattei. Clayton has been named SVP of Client Services and Julie has joined the company as Implementation Director. Both executives began their careers at Donovan Data Systems, which later merged with Mediabank to become Mediaocean.
In her new role at PremiumMedia360, Clayton will initially focus on agency relationship management. She previously served as VP, Strategic Account Director at Mediaocean, where she was managing relationships with several of the company’s largest ad agency clients, including Publicis, Dentsu Aegis, Havas and IPG.
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Giammattei will focus on the broadcaster side of the business. She previously served as Strategic Account Director at Mediaocean and was responsible for relationships with owned and operated station groups, local broadcasters, and long list rep firms, including Katz, ABC, NBCU, Fox Station Sales and Univision.
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“We are fortunate to attract executives with the deep industry knowledge, relationships and expertise that Michelle and Julie bring to PremiumMedia360,” said John Bowser, CEO, PremiumMedia360. “Their combined breadth of experience is exactly what we need to grow both sides of the business and I’m thrilled to have them on board.”