Jonathan Reeve

The strategic decision to partner with third-party redemption partners is still a critical consideration for loyalty programs today. However, this strategy also brings its own set of challenges. In this article, I talk about the…
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Retail media is in the news every week as retailers and brands worldwide expand and innovate their offerings. Retail media refers to retailers monetising their physical and digital assets by enabling advertisers to reach shoppers with…
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Coalition loyalty programs let consumers earn and spend points across multiple businesses. It's a simple enough premise: increase the number of ways customers can transact across your loyalty program and you create more engagement with…
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Loyalty programs have come a long way since their humble beginnings. Once, loyalty was measured in the collection of colourful stamps. Now, with the advent of modern data science, AI and the availability of high-powered cloud-based…
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Eagle Eye, the leading SaaS business that executes loyalty, personalised promotions and omnichannel marketing solutions for retail, travel, and hospitality brands, today announced a partnership with Neophyte.ai. Neophyte is an Indian…
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Advances in data collection and predictive analytics, along with the mainstreaming of technologies such as consumer data platforms (CDPs), have ‘disrupted’ the application of customer lifetime value (CLV). Artificial intelligence and…
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The crumbling of the third-party cookie has been up for debate for a good four years since Google made their initial announcement to deprecate the cookie - but how quickly things have changed. In the beginning, Google heavily cited…
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Oracle has hit headlines this month across the globe, with news it is shutting down its ads business. The company revealed revenue declined to $USD 300 million in the 2024 fiscal year, compared to $USD 2 billion in reported revenue in 2022.…
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The loyalty landscape is in the midst of a profound transformation, propelled by rapid technological strides and evolving consumer behaviours. The traditional concept of brand allegiance is undergoing a significant makeover as newer…
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In the dynamic world of retail, success remains a moving target. With consumer purchasing power limited and retail sales growth expected to slow, ‘Loyalty Royalty’ Tim Mason’s newest book couldn’t have launched at a better time. Tim is the…
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Asia-Pacific (APAC) retailers are under pressure as consumer behaviour continues to evolve in response to macroeconomic stressors. The current landscape, wrought with cost-of-living increases, soaring interest rates, a looming mortgage…
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