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Juniper Research

Juniper Research: Number of Voice Assistant Devices in Use to Overtake World Population by 2024, Reaching 8.4bn, Led by Smartphones

Voice-interactive devices in use to double by 2024 A new report from Juniper Research has found that consumers will interact with voice assistants on over 8.4 billion devices by 2024; overtaking the world’s population and growing 113% compared to the 4.2 billion devices expected to be in use by year end 2020. Despite this, monetisation of the voice assistants themselves remains a challenge. “Ingrained habits of how devices are used will restrict opportunities for voice assistants and voice commerce” Need for…

Juniper Research Forecasts Consumer Mixed Reality App Installs to Reach 10 Billion by 2024, Driven by Social Media & Games

Consumer Mixed Reality App Installs to Grow by 170% over Next 5 Years A new study from Juniper Research has found the number of consumer mixed reality app installs will reach 10 billion by 2024; rising from 3 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real world through a smartphone, tablet or smart glasses. The new research, Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts 2019-2024, identified social media and games as the key app…

Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023

TrafficGuard and Juniper Research estimates that within the next five years, advertisers will be losing $100 million a day due to ad fraud. In a latest announcement,  Ad fraud prevention specialist TrafficGuard explained the current state of ad fraud in North America. North America is the largest digital advertising market in the world. And therefore, it is most prone to all kinds of digital ad fraud. According to TrafficGuard, North America's average ad spend per internet user is 455% above the global average. However,…

Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

According to a latest report, AI in retail is expected to witness a growth in spending of over 200% between 2019 and 2023. The projections reveal that it will be $12 billion in spending by 2023. Currently, the retail industry spends close to $49 million. This spending is distributed among marketing, sales, finance and customer service departments. By 2023, a significant volume of global spending in retail would be focused on back office operations, warehouse automation and analytics. In fact, it’s the use of AI for…

Juniper Research: Sporting Rights to Drive Annual Digital Content Revenues to $250 Billion This Year, Juniper Research Finds

$23 Billion Rise Fuelled by On-Demand Subscriptions as Amazon, Facebook & Twitter Acquire Sporting Rights to Bolster Content Market Share A new study from Juniper Research has found that global consumer spend on digital content will reach $250 billion in 2019, an increase of $23 billion year-on-year. “Games revenues will be 40% of total content revenues in 2019, unchanged from 2018, as popularity of watching eSports online and attending tournaments remains strong worldwide” The research found that SVoD…

Juniper Research: Virtual Reality Games Revenues to Reach $8.2 Billion by 2023, Driven by Smartphone Content

Representing 580% Growth over the Next 4 Years A new study from Juniper Research has found that revenues from VR-specific games will reach $8.2 billion by 2023, rising from an expected $1.2 billion in 2019. It argued that development of smartphone VR content is essential to increase consumer confidence in VR across all platforms, following a disappointing year of hardware sales in 2018. “Revenues from VR-specific mobile games will exceed $4.6 billion by 2023, however average revenue per mobile VR games user will be the…

Social is the Unexplored Frontier of Digital Promotions

Juniper Research says that consumers will redeem $91 billion in digital offers by 2022, up from $47 billion in 2017.  Almost 60% of US internet users redeemed a digital offer or code at least once in 2016. And, three quarters of consumers spend $10-50 more than planned when they use a digital promotion. In short, digital promotions are big business. The biggest question for marketers is neither whether brands will continue to offer offers or if consumers will continue to use them. The real question is what digital…

Juniper Research: IoT, Analytics Packages to Drive $35 Billion New Revenue Opportunity for Operators

Juniper Study Pinpoints Key Growth Areas A new study from Juniper Research has found that by 2022, mobile operators can collectively generate an additional $35 billion per annum from new and underdeveloped revenue streams. If implemented, these, together with cost savings identified in the study, would enable operators to offset the impact of falling voice and data revenues and maintain, or even increase, current margins. In Future Mobile Operator Business Models: Challenges, Opportunities & Strategies 2018-2022,…