Browsing Tag

Kargo

Kargo Announces The Editorial Endeavor

Kargo, the leader in mobile advertising, announced the Editorial Endeavor, a consortium dedicated to supporting diverse and premium publishers through better media practices, special programs, and industry action. Audience-based media buying has eroded the foundation of quality journalism and editorial content, threatening the media ecosystem and the very fabric of publishing. Brands have also created keyword and content blocking tactics that divert revenue away from important news and diverse content. The Editorial Endeavor…

Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP

Kargo, the leader in mobile advertising, is announcing a partnership with the AMP Project to offer media buyers access to a selection of Kargo’s mobile optimized ad product suite, including the Kargo Sidekick unit, across AMP pages starting in October. The partnership gives Kargo the ability to bring their proprietary ad units to unique AMP inventory, which advertisers can now take advantage of on AMP. The partnership is in response to requests from advertisers and publishers to increase media buying opportunities and…

Kargo Acquires Rhombus, Introduces Social Canvas, Exclusive Social Embed Ad Format

Kargo, the leader in mobile advertising, announced that the company has acquired Rhombus, an ad platform built around embedded social content on publishers’ sites. Now called Social Canvas, the technology will be fully integrated into the Kargo platform, where advertisers and publishers can trade on the unique ad placement. Social Canvas is a cookieless targeting solution that aligns brands, including clients Heineken and Allergan, with the news-worthy social posts that editorial teams rely on to tell their stories. Social…

Marchex Announces New Chief Product and Strategy Officer

Marchex, a leading conversational analytics company that connects the voice of the customer to your business, announced that it has hired Ryan Polley as Chief Product and Strategy Officer. In this role, Polley will lead Marchex’s product and engineering organizations. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic Customer Service Achievements Polley has a deep background in developing and implementing product strategies at emerging technology companies. Prior to joining Marchex, he was most…

Kargo Opens First Office in Singapore and Appoints New Southeast Asia Sales Director

Jonathan Pacey Tasked With Strengthening Company’s Presence in APAC Kargo, the leader in creative performance, announced the opening of an office in Singapore, which will service the company’s business in Southeast Asia. In addition to expanding its presence in the APAC region, Kargo is also welcoming Jonathan Pacey, who joins the company as Sales Director for Southeast Asia and will be based out of the new office in Singapore. The focus for the new office will initially be to develop both the local Singaporean advertising…

Latest Research From Kargo Reveals Mobile Web Tops Mobile Usage, Eclipsing Facebook by 3%

Update from 2017’s landmark Web vs. App report presents new opportunities on mobile for advertisers  Kargo, the leader in mobile brand advertising, released its 2019 Web vs. App Report in conjunction with Verto Analytics. The report acts as a sequel to a study Kargo conducted in 2017, which now finds mobile as a key component to a brands’ overall marketing strategy.  This year’s edition seeks out to answer how much of their budget brand marketers should allocate to mobile web versus in-app. Today, mobile devices are …

Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard

With Industry Standards at 3-5%, This Achievement Reinforces Kargo’s Zero-Tolerance Policy for FRA Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate. In comparison, White Ops’ fourth Bot Baseline report, released in partnership with the Association of National Advertisers (ANA), found that the average invalid traffic rate for Mobile Display advertising is between three and five…

Prediction Series 2019: Interview with Harry Kargman, Founder and CEO, Kargo

What are the major mobile ad trends that dominated the industry in 2018? Have there been any surprises? Fighting ad fraud and ensuring quality is a major industry priority. Kargo’s ads.txt compliance is a major step in the right direction in this regard, especially as they became something of an industry leader as a result. Brand safety and assuring quality across outlets has also become a major focus. Distrust of the duopoly continued from 2017 into 2018, with numerous stories around Facebook’s sloppy reporting and…