Browsing Tag

Karyn Schoenbart

Industry Powerhouses Nielsen And NPD Join Forces To Reimagine The Future Of Omnishopper Measurement

Joint Investment Will Advance the Broadest Omnishopper Read in the US Nielsen and The NPD Group, the leading provider of sales and market information for general merchandise and foodservice, released details around a new alliance that reimagines the future of omnishopper measurement and marks a key milestone in Nielsen's measurement of the total consumer. For many retailers and manufacturers, gaining visibility into both the total store and the shopping habits of the consumer who fluidly toggles between online and offline…