key trends

Gaming marketers continue to adapt in the new privacy era as installs in iOS dropped 6% to Android’s 22% growth, while iOS revenue dropped 35% compared to Android’s 10% gain AppsFlyer released its State of Gaming App Marketing …
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S&P Global has identified several key, interlinked trends that will drive the ESG agenda in 2022, in a report released today. The report draws on the knowledge of senior ESG experts across all S&P Global divisions. Following…
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Aligning priorities across these functions will be critical to accelerating the B2B revenue engine in today's climate of continued uncertainty To help B2B marketing, sales, and product leaders align priorities and make well-informed…
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Service enables leaders to drive loyalty across customers' most meaningful touchpoints Forrester introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX…
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Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to…
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