key trends

Aligning priorities across these functions will be critical to accelerating the B2B revenue engine in today's climate of continued uncertainty To help B2B marketing, sales, and product leaders align priorities and make well-informed…
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Service enables leaders to drive loyalty across customers' most meaningful touchpoints Forrester introduces Forrester Decisions for Customer Experience to help customer experience (CX) leaders and their teams strengthen and scale the CX…
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Shoppers set to be focused on value and convenience over brand loyalty but will remain loyal to their favored stores Retailers expect consumers to focus on omnichannel retail shopping experiences as they become more attracted to…
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