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Khris Thayer

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

OPTIZMO Releases Guide to Email Suppression List Management

The Guide Provides a Reference for Email Marketers OPTIZMO Technologies, the industry leader in email suppression list management, has released its first guide to email suppression list management. The guide provides email marketers with information on the importance of email suppression management from a compliance standpoint and also discusses different ways it can be used to optimize overall email campaign performance. The guide is broken into sections covering CAN-SPAM compliance, the basics of email suppression list…