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Kiip

In-App Fraud: The Nuances to Know

Late last year, we saw a scary number hitting the industry headlines: In-app fraud in 2018 rose by as much as 800 percent. That’s a shocking number on the surface, but when you dig a little deeper, it makes sense. After all, fraudsters follow the money, and these days, more and more of the money is going to in-app advertising. In the U.S., mobile now accounts for more than 60 percent of digital and video ad revenue, and that share continues to grow. In particular, global app installation expenditures are expected to grow…

Accountability Program Bolsters Consumer Choice About Persistent ID, Location Use for Targeted Advertising

The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the…

Mobile Attribution Myth Busting: Mobile App to Site Tracking

Despite the growing adoption of mobile across all industries and a seismic shift toward mobile-first campaigns, there are quite a number of concerns and questions regarding mobile attribution that arise over and over again within our industry. It’s high time these be debunked once and for all. As mobile advertising grows, so do misconceptions and myths. Unfortunately, these myths can hold up programs and be a source of frustration across all teams. Ninety percent of today’s existing data was created in the last two years,…