KPIs

The audience data that healthcare marketers need today is scattered across media channels and platforms. For instance, streaming now represents 45% of TV usage, and most of the top streamers operate their own self-service ad platform. This…
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In recent years, you have likely witnessed the rise of Advertising Cost of Sale (ACoS) as the north star metric for marketplace advertising. This single percentage, representing ad spend divided by attributed sales, became the quick health…
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With the huge demand for more advanced martech tools, martech vendors are continuously introducing newer solutions that may appeal to their target market. You may feel tempted to add them all to your martech stack. But martech investments…
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New measurement framework and global benchmarking capabilities—covering 50+ countries by end of year—equip marketers to prove creator impact across the entire customer journey CreatorIQ, the leadingcfor creator marketing,…
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The new feature enables businesses to quantify the emotional tone of internal & external daily email correspondence, providing unprecedented insights into customer and team communications. EmailAnalytics, a premier SaaS provider…
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Transforming Customer Feedback into Strategic Actions to Fuel Brand's Marketing, Sales, and Operations Revuze 's new ActionHub  leverages LLMs and AI technology to turn the voice-of -consumer (VoC) from reviews, social media, and survey…
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Algolia redefines search with a groundbreaking leap forward—introducing a powerful trifecta of AI-powered ranking capabilities. For the first time, businesses will be able to seamlessly integrate multiple unique data signals, optimizing…
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Martech combines marketing and technology to help businesses streamline operations, personalize customer experiences, and achieve scalability. Nonetheless, if martech investments are not aligned with organizational goals, they can result in…
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Lower funnel, performance marketing tactics are compelling because they are measurable. It is much easier for a business unit leader to set a goal for marketing qualified leads (MQLs) than it is to set one for brand affinity. Channels like…
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In today's competitive marketplace, B2B targeted ad campaigns have become indispensable for businesses seeking to connect with their specific audience effectively. Leveraging data-driven insights, these campaigns enable companies to deliver…
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'New Age of Data' evaluates advertisers' ways of thinking to better understand and serve their perceptions and challenges in the addressability landscape TripleLift, the ad tech platform elevating digital advertising across every screen,…
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It’s mind-boggling how far and fast things have come. AI technologies now flood the market, and there are countless use cases and promises to create richer user experiences for brands. However, like most emerging tech, excitement about the…
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When it comes to advertising, the ‘perfect campaign’ has been doggedly chased. Despite changes to multimedia placements and slot buying, the rise of interactive elements such as carousels and swiping, and in-vogue metrics that come and go,…
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Stacy Bohrer, VP of Buyer Development at OpenX shares a few top of mind thoughts on the state of digital advertising in this catch up: _________ Hi Stacy, welcome to our martech interview series. Tell us more about yourself and your…
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Brands have never faced such a competitive landscape as they do in today's environment. Marketers and advertisers are trying and testing different tactics and strategies only to grab the attention of their target audience. And one of the…
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Enhancements simplify data connections, optimize marketing strategies and elevate user experience Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies…
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Understanding Agency Obstacles to Enhance Partnerships in 2024 and Beyond In order to successfully partner with media, advertising and marketing agencies, technology providers need to understand the challenges their partners face on a…
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B2B tech companies can target the right audiences with suitable marketing campaigns to generate the required awareness, traffic, and qualified leads. Different people have different meanings for the word "campaign." Some people consider…
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PubNub Illuminate lets product owners observe and affect game dynamics like engagement, game balance, monetization, and more. From configuring game metrics to triggering game actions to seeing results, everything happens in real-time…
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