Browsing Tag

KPIs

Identity Trust Transformed: New Research Indicates Increased Identity Verification and Authentication Processes Drive Strong Return on…

LexisNexis Risk Solutions and Forrester Consulting published research examining the current state and challenges of identity verification (IDV) and authentication solutions and how those processes become increasingly critical in a post-pandemic world. The research highlights how businesses can manage these activities in a way that produces benefits for both the business and consumer. Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising…

BiCXO- Bi tool Recommends How Companies Can Achieve Business Growth With a Business Intelligence Solution Using their Own Data

It is said that “Data is the new oil” and it is not without a reason. There are numerous success stories of companies that have built robust business intelligence based on data analysis – Netflix, Spotify, Amazon to name a few. Data has stories to tell which would be hard for a human mind to fathom without spending an enormous amount of time on significantly skilled people. Does that mean that only Big Companies can take advantage of the data and built efficient Business Intelligence? The answer is ‘no’. Marketing…

Actual vs. Intended Customer Experience: The Major Disconnect

There’s gap between understanding your customers’ actual service experience and the experience you believe your customers are having. Understanding why this is disconnect is happening, the consequences it has for your business, and how you can solve it are critical during this period of digital transformation. You likely intend for your customers’ issues to be resolved in one customer service channel, but the reality is customers often reach out across multiple customer service channels to get their issue resolved.…

HULFT Introduces Business Intelligence Service

HULFT, Inc., the global data integration leader, announced a new business intelligence service that helps companies connect diverse data sources and visualize KPIs and other business performance data within weeks. The offering utilizes HULFT Integrate, the company’s flagship data integration product, combined with Microsoft Power BI as the front-end visualization engine. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “But they've learned that dashboards are only as good as the data…

Dimensional Insight Achieves Top Marks for 12th Straight Year in 2021 Wisdom of Crowds Business Intelligence Market Study

Dimensional Insight, maker of Diver Platform, a solution that provides data analytics, integration, and KPIs, announced its top placement for the 12th straight year in Dresner Advisory Services’ Wisdom of Crowds® Business Intelligence Market Study. In this year’s report, Dimensional Insight generally improved its performance over 2020, and it maintained its perfect “recommend” score. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for Amazon Sellers…

ValueWorks.ai Enters The Analytics Market and Redefines the Executive Management Software Approach

After decades of companies’ investment into so-called Management Information Systems with hundreds of software vendors in the Analytics space, the situation is still very disappointing as managers mostly run their businesses on a set of complex spreadsheets. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award "ValueWorks.ai becomes the starting point at the end of every management decision." ValueWorks.ai dramatically simplifies the currently complex and confusing software and tool support of…

The Rise of the Analytical CMO

In the post-Covid era, organizations are recalibrating their marketing strategies to make better use of data and analytics to stay ahead of the competition. Increasingly, it is the Chief Marketing Officer (CMO) who has to take the lead to drive digital adoption and become the organization’s digital evangelist. Data is everywhere and the CMO is increasingly expected to use multiple sources of data analysis and marketing intelligence for growth and revenue. Customer buyer journeys changed significantly during the pandemic:…

ThoughtSpot Everywhere Launches as Low-Code Platform to Build Interactive Data Apps with Search & AI-driven Analytics

ThoughtSpot, the Modern Analytics Cloud company, announced the launch of ThoughtSpot Everywhere. ThoughtSpot Everywhere is the first low-code embedded analytics platform that allows developers and product leaders to build interactive data apps and incorporate any service available in the Modern Analytics Cloud, including search and AI-driven analytics, directly into their apps, products, and services. In doing so, companies can give their customers and partners access to the entire modern data stack through consumer-grade…

ironSource Publishing Solution Supersonic Awards $200k to Winning Studios of Second Superstars Competition

ironSource, a leading business platform for mobile content creators, announced the launch of the second Supersonic Superstars Contest from its publishing solution Supersonic Studios. The contest is the first hyper-casual contest of its kind to offer a top prize as high as $200,000, with follow-up prizes of $150,000, and other bonuses for games which hit certain KPIs. In addition, a referral bonus will be given to anyone who refers a game developer whose game is subsequently published. The contest is open to developers and…

Voices: Success In Sonic Branding Can Be Measured

Leading voice-over provider Voices recommends that companies put measuring the success of sonic branding on their agendas. Marketers are well aware that their activities need to be data-driven to prove return on investment, but sonic branding tracking efforts are still in their infancy, the voice talent marketplace noted. David Ciccarelli, founder and Chief Executive Officer at Voices, says, "We educate marketers about the importance of sonic branding, but have found that there is a missing understanding of how to…

Shareablee Announces MarketEdge Cloud

Shareablee Inc., the leading enterprise platform for insights businesses need to know, announced today the launch of MarketEdge Cloud - their new turnkey suite of Marketing Insights solutions spanning Monetization, Advertising Effectiveness, and Actionable Consumer Insights. MarketEdge empowers Chief Marketing and Growth Officers to seize on trends and opportunities based on what’s happening right now – powered by billions of consumer moments captured across digital platforms. Marketing Technology News: Latest in…

How To Interpret And Measure KPIs In The New Age Of Marketing

As a marketer, your goal for most campaigns is to create value for your brand’s top line by increasing things like orders and revenue. Historically, this choice was made because there was a lack of additional viable KPIs to choose from. There used to be questions like, “Did we see more revenue after we shipped out a bunch of catalogs? Were we selling three times as much in market B after we setup billboards in and out of the city center?” However, marketers didn’t have an accurate way of determining just how good their brand…