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Kroger Precision Marketing

Roku Announces New Shopper Data Program Kroger Named Launch Partner

America’s leading streaming platform plans to team up with America’s largest grocery store to build targeting & attribution tools to make TV advertising more effective Roku, Inc. announced that the company launched a new shopper data program to make TV advertising more precise and measurable for CPG marketers. Kroger Precision Marketing (KPM) plans to join the program as the launch partner to build first-to-market targeting and attribution tools for streaming TV. A completion of the integration will give marketers…

Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement

Relationship Will Enable Millions of Consumers to Interact with Their Favorite Brands The Kroger Co. and Kroger Precision Marketing (KPM) are excited to announce a strategic integrated media and measurement relationship with Pinterest. This relationship enables advertisers to leverage Kroger's first-party data for targeting on Pinterest and effectively track from digital inspiration to purchase via closed-loop measurement – a strong point of differentiation in the marketplace. "Our intentions are simple; we want to…