Browsing Tag

Liftoff

Consumer Interest in Subscription-Based Apps Skyrockets While Purchase Rates Drop 200%, Shows New Liftoff Report

Liftoff’s Annual Mobile App Trends Report Points to a Cultural Shift in Consumer Purchase Behavior as Subscription Rates Jump More Than 1.5x Year-Over-Year Liftoff, the leader in performance-driven mobile user acquisition, released its annual Mobile App Trends Report which provides insights into the boomping app economy. Specifically, the report found a cultural shift in consumer purchase behavior, as users demonstrate a preference for enrolling in subscription services over making one-time purchases. Drawing upon…

Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season

“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest…

Smaato and Liftoff Reveal the Most Engaging In-App Ad Formats

Digital Ad Pricing and Performance Data Shows Varied Performance Across Price Points Smaato, the global in-app advertising platform, in partnership with Liftoff, a performance-based mobile app marketing and retargeting platform, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion…

Latin Lovers? New Liftoff Report Reveals Dating Apps Surge in Latin America as North America Registration Rates Plummet 485 Percent

The All-New Data Also Shows That Men Now Outpace Women in Dating App Engagement and Summer Months Drive Mobile Dating Subscriptions Liftoff, the leader in mobile app marketing and retargeting, released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off…

Apple iOS, Privacy and the Future of Ad Attribution

In March, Apple quietly released SKAdNetwork, an API that allows ad networks and advertisers to directly attribute installs from the App Store without relying on a third-party mobile app attribution provider. While the move can be seen as an effort on Apple’s part to further protect consumer privacy, it may also have a broader impact on the advertising landscape by transforming the approach that mobile marketers take to app advertising measurement. Typically, attribution vendors track users across mobile platforms, using…

Kochava Releases Campaign Traffic Insights Report

Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and Installs Kochava Inc., the leader in measurement and attribution for mobile and connected devices, announces the Kochava Traffic Index, an objective, data-driven ranking of media partners available to marketers as a free quarterly report. The report highlights the top 20 media partners, providing marketers with insights on which ones perform highest in the areas of data signal quality, freedom…